How are Snapchatters facing the shopping season and what do they expect from brands this year?
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The shopping season is just around the corner: from Black Friday and Cyber Monday to the post-Christmas returns and voucher exchange times. It is the time of gifts – for yourself and for your loved ones. But what will this time be like this year, what will shape it? We want to provide an insight into how Snapchatters are approaching the shopping season.
1. Have a lot of optimism
There is growing positivity and enthusiasm for the rest of the year. Especially among Snapchatters: inside, who feel more hopeful, enthusiastic and happier than last year at this time.¹ Those who are more hopeful about this time will also feel more inclined to treat themselves to something or to give away presents. And that in turn lets retailers look forward to the season with hope. Snapchatters: inside are up front. On average, they spend 1.87 times more than the average buyer in all shopping moments in the 4th quarter .²
2. Online shopping and mobile commerce are on the rise
Buyers have switched from desktop to mobile shopping. Mobile commerce is here and is likely to remain relevant for a long time. 67 percent of e-commerce sales will be generated through mobile purchases in 2021.³
Here, too, Snapchatters are at the forefront: they are the most accomplished mobile users and shop online more than 18 percent more often than other consumers.⁴ The Snapchat community’s spending peaks in November and December.⁵ Just in time for Christmas.
3. Immersive experiences
More than ever before, consumers want interactive, contextual and sophisticated shopping experiences.
The standard shopping experience is no longer sufficient, the clever combination of online and offline shopping will shape the shopping experience of the future. 84 percent of Snapchatters are interested in trying on AR experiences and 77 percent in the spatial visualization of products via AR. So there is a great deal of interest and the desire for extraordinary experiences. Preferably
combined with video ads, because according to results from Snapchat, the average increase in brand awareness is 36 percent higher and the average increase in purchase intent is 25 percent higher when video and AR ads are combined
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If you want to appeal to younger generations in particular, you should integrate AR in your marketing mix, because it is precisely these that require innovation and special experiences. Snapchat reaches 80 percent of 13- to 24-year-old Germans⁸ and a total of 13 million users in Germany.⁹ It is therefore worth taking a closer look at the AR area for this year’s shopping season and making the communication and campaign for the brand a very special one this year To get solid.
If you need even more inspiration, you can here Find ideas and tips.
