Sports stadiums and arenas are undergoing a transformation: They must provide fans with a unique experience in order to compete with the numerous digital and streaming offerings. At the same time, you must respond to the needs of sponsors and B2B customers, with whom direct relationships during the event are becoming increasingly important.
No large, newly built sports location can do without digital signage. Be it the large LED walls or screens that provide information about promotions or the food menu or show the right route. There are also immersive experiences that bind fans to the brand and can be extended online and on social media.
The integrators also recognize this and are increasingly trying to serve this market in a targeted manner. Now Trison, Europe’s leading digital signage integrator, has founded a dedicated unit for this: Trison Sports. The global unit should act across departments.
Trison Sports is headed by Burkhard Mathiak and Martin Orr. Both have extensive experience in sports projects.
The new unit was installed immediately World Football Summit 2023 in Sevilla vor.
2023-09-22 12:53:30
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