In China, the “Barbie” film enables discussions that are otherwise often censored.
A doll that is neither a style icon nor a role model: Barbie in China.
Imago
In China, the Barbie doll is a toy, not a cultural icon. The Mattel group wanted to change that in 2009 and opened a six-story Barbie house in Shanghai. There you could not only buy Barbies in all designs, but also Barbie furniture and Barbie dresses, a café, a spa, a bridal shop. Two years later, Mattel had to stop the experiment. In China, Barbie sales fell short of expectations, and the Barbie house only made losses.
2023-08-12 03:33:24
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