Interview with MSI about the direction and marketing plan for 2024. What cool things will there be for gamers to be happy about?
Entering the year 2024, I believe that many fans People also want to know what MSI, the leader in the gaming notebook market, plans to do. Therefore, it is the origin of the interview. MSI This is where the team interviewed with Mr. Tua. Marketing Manager of MSI Thailand also has some interesting information for Thai gamers to know in this interview.
1. What is the market overview of MSI in 2023? Compared to last year, how many percent has it grown?
A: 2023 was a pretty good year for MSI. Overall, we achieved 160% in overall sales, and we intend to continue to do better for all gamers.
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2. What are the specific focuses of the 2023 goals through MSI and what areas will they be focused on in 2024?
Answer: In 2023, we focus on increasing market share and maintaining our gaming notebook strengths as well as before and even more. Because this year many brands are turning to capture the gaming notebook market more and more. Makes us set this as our main goal in 2023-2024, and in 2024 there will be many more models and styles of MSI gaming notebooks to choose from.
3. Which notebook series is the featured series of 2023?
Answer: The company’s gaming notebooks are still the star of the company as before. But this year, notebooks from the B&P or Business & Productivity group are equally strong and have received good feedback from users as well. Therefore, it is very worth keeping an eye on and may be a series as outstanding as the gaming notebook group. In addition, in 2024, this group of notebooks will be launched for students, workers to choose. Buy ready to add new features. Lots more coming in.
4. Now the portable PC game market is gaining strength and there are many users interested. Does MSI have any plans for this group of products?
Answer: Please wait to see it at CES 2024. There will be an update regarding this matter and I believe that many users People will definitely like our products. But other details and updates We will have to wait for the official announcement later.
5. Gadgets, especially VR glasses. Does MSI have any plans for this group of products?
Answer: At this time, we do not have any plans regarding gadget products in the VR glasses group.
6. Over the past 2-3 years, which platform has MSI received the most sales from and will it focus on any platform in particular?
Answer: Product distribution through online platforms at MSI has grown from the previous year (2022) by approximately 30% through the popular platform Shopee, which is the most popular distribution channel in Thailand.
But the platform that the company is mainly focused on right now, we will focus on MSI E-Store This is a storefront that distributes more of the company’s products especially. On our platform, there will be promotions including discounts, 0% installment payment services, as well as free shipping. In the MSI E-Store, in addition to gaming notebooks, there will be other equipment such as screens, Gaming Router, Gaming Gear and computer equipment Whether selling individual pieces to ready-assembled computers, there are many to choose from. Including Refurbished products, where the products are brought back to be fixed to work as good as new and sold at special prices to choose from.
In the MSI E-Store platform, there will be a Live Chat Service available every Monday – Sunday from 9:00 a.m. to 1:00 a.m. (1:00 a.m.) to support all customers as well.
7. What is MSI’s notebook marketing plan in Thailand in 2024?
A. As a leading brand in gaming notebooks, MSI intends to offer products that meet the usage trends and needs of customers as soon as possible. which we set as a top priority and focus on Non-Gaming products, focusing more on general consumers. Allowing Thai people to use MSI’s products in a wider and wider range than before. Increase the opportunity to access good performance products The price is more reasonable. That includes marketing in various commercial business groups, both public and private projects, more than before.
Moreover, We will focus on maintaining good relationships with all our customers, partners, and MSI partners as always. Moreover, The company will develop On-site service to reach more users. Which in the beginning may start providing service to some models first and then will continue to expand to support other models. Definitely in the future
For MSI fans who are waiting to support the company’s new products. Please be patient, soon there will be new products. Definitely worth buying and owning. Whoever is waiting to own a new MSI notebook, whether gaming or commercial, is sure to like it.
From the MSI interview above, it can be seen that in 2024, the company is preparing to launch products and continuously develop better services to meet the lifestyles and usage patterns of all customer groups as well. If anyone is using an MSI notebook, in addition to receiving better service than before, If you have plans to change devices or would like to recommend to friends to use them too, it will definitely be more impressive than before.
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