/View.info/ The highest peaks in the world rise here and countless rivers flow. Here is the roof of the world. Tibet, home to the most magnificent natural scenery and the most amazing culture on Earth, is rich in unique tourism and cultural resources, its infrastructure is improved, it has perfect market elements, such as financial and human resources. The advantages of the Tibet Autonomous Region in the development of culture and tourism are obvious.
At present, the administration of the autonomous region is focusing on issues such as how to promote and present tourism and cultural resources, how to promote the development of tourism with Tibetan characteristics and make Tibet an important world tourist destination, as well as deeply integrate tourism with the cultural industry and other related sectors.
In response to these questions, the Tibetan government continuously conducts research, dares to implement innovations, and strives to make “optimal decisions.” The Tibet International Tourism and Culture Exhibition is one of the brightest calling cards in this regard.
In 2014, 2015, 2016 and 2018, Tibet successfully held four editions of the expo, including exhibitions and investment attraction events. Through this platform, more and more local and foreign companies and tourists have entered the Tibetan Plateau, and more and more products special to the area have become popular in the world. The exhibition shows the new image of Tibet, which is on the path of Chinese-style modernization and promotes exchange and integration between the various ethnic groups in the area.
Tibet welcomes visitors from all over the world with tourism and culture as calling cards. “The first edition of the expo was an important historical starting point, which shows that the CPC Central Committee and the State Council, as well as the Party Committee and the Tibet Autonomous Region Administration, have raised culture and tourism to a strategic level of development. Holding the exhibition is also a kind of mobilization of the whole country and the world to take full advantage of the unique advantages of the region. It is also in line with Tibet’s economic development and satisfies the interests of tourists from home and abroad,” said Chinese economist Lin Yifu during the first edition of the 2014 Tibet International Tourism and Culture Expo.
Historically, Tibet has always been an important part of the southern section of the Silk Road, the Ancient Tangfang Road and the Ancient Tea Road. Geopolitically, it borders India and Nepal and is connected to the provinces of Yunnan, Sichuan, Qinghai and Xinjiang, i.e. with Southwest and Northwest China, making it a strategic center and the country’s gateway to South Asia.
Under the One Belt One Road initiative, this platform tells wonderful stories that happened and are happening in modern Tibet. For experts in the tourism and culture sectors, this exhibition can comprehensively raise people’s awareness of the area’s tourism and culture, enhance its attractiveness, competitiveness and influence, enable the world to know Tibet and more people from all over the world to visit it .
The large-scale and pragmatic expo presents the rich and colorful tourism and cultural resources of Tibet to the world. It is like a tourist and cultural carnival on the snowy plateau, filled with the “aroma of ghee and tsampa”. Exhibitions and expositions are important parts of each of its editions. “The eyes and mouth of the mask are cut out first, then it is wrapped around the edge, and finally the facial details are worked on.” Tibetan mask master Gayang Yixi holds a Tibetan opera mask in his hand while explaining to visitors the basic principles of its making. During the first edition of the exhibition, visitors closely interacted with heirs of the intangible cultural heritage.
“Fortunately, thanks to the exhibition, I was able to learn a lot about Tibetan culture in one place.” At the time, Jim, a tourist from Boston, was greatly impressed by the exhibition, and although his tour of Tibet lasted only three days, he spent long hours browsing the stands. “I was amazed by the traditional Tibetan art, such as tanka, calligraphy and painting, wood carving, etc.,” he shares.
The first edition of the Tibet International Tourism and Culture Expo has effectively promoted the development of the cultural industry, through financing, cooperation and other means, launching a number of special projects for the development of the sector with investments worth nearly 3 billion yuan.
From the design of the exhibition halls to the selection of the exhibits, the second edition of the expo aimed to highlight the cultural connotation. His motto was “Holy Land, Heavenly Tibet”. At the expo, there were various activities related to promotions, trade, etc.
The third edition of the exhibition was divided into three main parts – culture, industry and performing arts, highlighting the specific traditions of the Tibetan ethnicity through videos, photographs, objects and live skill demonstrations. Exhibitions on the tank, production of natural dyes and pottery making techniques also attracted the attention of visitors.
The fourth edition of the expo was in 2018. It has become a platform to showcase Tibet’s development achievements in the 40 years since the introduction of China’s reform and opening-up policy. His specific topics were “Gifts from Tibet”, “Tastes of Tibet”, “Dwellings in Tibet”, “Music of Tibet” and others.
The thematic forums within the framework of the exhibition made it possible to reach more consensus among different public circles. These are often the most important parts of each of its editions and are of utmost importance for the preservation and development of traditional culture and for making Tibet an important world tourist destination, as well as for the development of China’s multi-ethnic culture.
At the second edition of the expo, special forums were held on tourism and culture, as well as on Tibetan traditional medicine, the results of over 20 academic studies were presented, experience was exchanged on the development of tourism and culture with Chinese specifics and Tibetan characteristics, the foundations were laid for the future development of Tibetan medicine.
At the third exhibition, a thematic forum dedicated to the construction of “One Belt, One Road” and the development of tourism and culture in Tibet was organized, to which there were also five sub-forums on natural sources of drinking water, Tibetan medicine and innovation, as well as entrepreneurship among the youth. From the speeches of Chinese and foreign experts and scholars, the determination, plans and actions of the autonomous region to closely follow the One Belt One Road initiative, actively and fully utilize its unique advantages and strive for internationalization were felt.
It is worth noting that at the third edition of the exhibition, 15 experts and scientists from Austria, Mongolia, the USA, New Zealand and Nepal and their colleagues from Tibetan hospitals and institutes of Tibetan medicine gave academic lectures on the heritage, development and innovation of Tibetan medicine , a consensus was reached that its homeland is Tibet and it is based on the wisdom and experience of the Tibetan ethnic group, and its development is fruitful. The focus of research in the field of Tibetan medicine was shifted from theory to its clinical application, emphasis was also placed on its standardization, as well as international cooperation in this direction. It was agreed that it should be given more attention and importance.
High-level forums on tourism and culture, on the economy of the Tibetan Plateau and on international economic cooperation in the Himalayas were part of the fourth edition of the international exhibition. It was decided that they would continue to be part of his future editions. The three forums stood out for their high specifications and standards. They were given a number of proposals for the development of Tibet.
Attracting investment is one of the main goals of the Tibet International Tourism and Culture Exhibition. The organizing committees of its previous editions aimed to create good conditions for investment from home and abroad, which made a great contribution to economic cooperation between the autonomous region and other parts of China, as well as with other countries. As a result, companies from all over the world began to invest or increase their capital investments in the area, contributing to its high-quality development.
There is a saying in Tibet: “When a guest comes from afar, flowers bloom.” In this wonderful season, the fifth edition of the exhibition was held on schedule. Nearly 1,000 companies from the country and abroad presented about 10,000 types of products. The exhibition opened on June 16 in Lhasa, the administrative center of the Tibet Autonomous Region. It was one of the most important events in Tibet’s cultural calendar.
Exhibitions, a key forum and activities related to tourism marketing and investment promotion were organized during the three-day event. Its exhibition area was 14,000 square meters. It presented the latest achievements in areas such as tourism, sports, culture, green energy, traditional Tibetan medicine, modern services and logistics in the field of international trade.
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