The Team takes its viewers on Brazilian time by securing the rights to the prestigious Copa America 2021.
It is an event. L’Équipe won the rights to the prestigious Copa America 2021. A great opportunity to further highlight the new digital platform L’Équipe – Composed of 2 new “Explore” and “Live” universes and to offer football fans a extremely dense offer for the month of June 2021.
A campaign in the colors of South America
To accompany the event, L’Équipe and the DDB agency have imagined a campaign similar to those that can be seen in Brazil, Argentina or Paraguay, but above all a campaign that pays tribute to southern football. American to his beautiful game and his soul.
The campaign will be deployed in the press and on social networks throughout the competition and will aim to encourage football lovers to follow the event on L’Équipe Live.
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