– I am not interested in style, but in winning – said Grzegorz Krychowiak in a recent interview with Paweł Wilkowicz in Sport.pl. They took his words to heart all over Europe. Not only the matches of the Poles in the first series of the League of Nations meetings were criticized due to the low quality of the games.
Watch the video
See the interview with Grzegorz Krychowiak
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Brzczek’s team lost 25 percent. fans in three days
The words of the midfielder of the Polish national team were reflected in the Friday match against the Netherlands. Our team lost 0: 1 after a very poor game, and even our rivals complained that Poles did not play spades. Probably the same fans thought the same thing in front of the TV set. On Friday, Jerzy Brzczek’s team watched 4 million viewers (data from three channels: TVP 1, TVP Sport and Polsat Sport), and on Monday as much as 900 thousand. less (3.09M). Although it is theoretically easier to get a high audience on a weekday than on the weekend, because more people spend the evening at home.
Besides, St. The Netherlands. The match with Poland was watched by 2 million viewers (average audience), and the Monday match – 1.77 million, although the Dutch faced a much more attractive rival – Italy.
But The Netherlandswhen it comes to football fans in front of the TV set, they are the European top performers. Both the match against Poland and Italy had a market share exceeding 30 percent (37.4 and 31 percent respectively). Market share is the percentage of viewers who chose this program from among those who watched TV at that time.
Four out of five Spaniards prefer not to watch spades
In other countries – even those we consider to be the most football players on our continent – this percentage is much lower. And so in Spain, the most hit match of this series of matches between the League of Nations, with Germany, was watched by just 2.8 million viewers, which was only 22.2 percent. market. This means that almost four out of five Spaniards saw something different at the time. For a country rumored to be crazy about football, this is a surprising statistic. Three days later, the Spaniards played against the Ukraine and although it is a less brand rival, the results were slightly better – 3.3 million viewers and 22.5 percent. market share.
They are also reluctant to watch their representation of Italians. The Friday game against Boni had 4.9 million viewers and 24.2 percent. market share, and the Monday meeting with the Netherlands 6 million viewers and 26 percent. market share. This means – roughly speaking – that three out of four Italy preferred to watch something other than their national team in a match against an attractive opponent.
Germany prefers serials or spades
On the other hand, St. Germany. On Sunday night, viewers preferred to watch the TV series “Crime Scene” rather than their national team’s match against Switzerland. The fate of the investigators was just in front of the screen of 8.26 million viewers, and football players two million less. The series reached 25.5 percent. market share, and the struggle of competitors – 21.7 percent.
Three days earlier, the match against Spain will bring better results in Germany: 7.95 million viewers and 29.1 market share.
But the biggest problem with football’s future is that the match audience is getting older. In Germany, both on Thursday and on Sunday, among the viewers of both matches, only one in four viewers belongs to the so-called target group – people aged 14-49 – the most attractive for advertisers. The vast majority of fans in front of the TV set are over fifty years old. And this applies to the whole of Europe, not only to Germany, although it must be admitted that both there and in Italy are the most visible problem. Comparing the results from two or three years ago, when they were twenty or thirty percent higher, and the current ones, one may wonder whether the process of extinction of football fans has not yet begun.
The approach expressed by the slogan: “no points are awarded for a beautiful game” will not attract young people, it is not enough for them to swing “I pronounced on their chest”. And if they are interested in staring at the screen for the rolling peak, then they prefer that it is FIFA20 than a live game.
And for those who would like to write under the text in the comment – “young viewers are moving to the Internet” a few figures from the USA:
- The 7th Stanley Cup final game in 2019 – average TV audience – 8.7 million, online – 191.5 thousand.
- The women’s world championship finals in 2019 – in TV – 14.3 million viewers, on the Internet – 289 thousand.
- Fina National Conference (NFL) in 2019, – 45 million on TV, and on the Internet: 486 thousand.
- Super Bowl 2020 – 99.9 million on TV, and on the Internet: 3.4 million
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