The Swiss Confederation goes skilled with the signing of its first director from exterior the household

The Swiss Confederation is attempting to reinvent itself. The Catalan firm, with virtually 185 years of historical past within the luxurious and watchmaking sector, introduces Daniel Rossinés as its new common director. He’s the primary common director from exterior the household and along with his incorporation begins a strategic plan for development and degree of professionalism.

Rossines has an intensive and various skilled profession. His resume consists of experiences as advertising supervisor at Yamaha Spain, advertising and gross sales supervisor at watch and jewellery distributor Cadarso, and common director of the toy firm Comansi.

Being included into the Swiss Union has a transparent goal: to make sure the soundness and development of the corporate in the long run. by way of strategic planning, administration professionalism and the promotion of innovation.

Daniel Rossinés’ first step within the Catalan firm is to create a strategic plan and an inner protocol that’s anticipated to be applied between 2024 and 2026. This new plan goals to prepare and restructure the corporate to consolidate the enterprise and encourage future development.

The Swiss Confederation is heading for a brand new degree the place managerial professionalism and strategic planning can be on the coronary heart of the matter.

Unión Switzerland has two retail places in Spain, one on Gran Through road, in Madrid, and one other on Vía Augusta (nook with Diagonal avenue), in Barcelona.the place the corporate’s workplaces are additionally, with a complete of 26 workers together with gross sales, advertising and gross sales factors.

In 2024, the watch distribution firm plans to open the primary devoted Patek Philippe retailer in Spain. The constructing can have greater than 400 sq. meters of floor, underneath the administration of the Swiss Unión, and can be situated on the bottom flooring of the posh residential advanced Mandarin Oriental Residences Barcelona, ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ This new location is a part of the corporate’s plan to extend its bodily presence. Rossinés says that the connection between the Swiss Union and Patek Phillippe has been woven over time till they reached such a degree of belief that they agreed to collaborate: “It was not abruptly, it took years of contact between corporations. ”

A key a part of the strategic plan is model repositioning. Swiss Union has two of its personal manufacturers: Kronos, its watch line that’s nonetheless in Stand by, and Misui, its jewellery line with which the corporate hopes to attach with a youthful viewers. “We attempt to renew the model, understanding how it may be according to era Z and Millennials,” says Rossinés. Swiss-based jewellery model Misui works with inside and exterior designers. The distribution of its provide is carried out by way of its personal shops and multi-brands.

The Catalan firm manages the primary devoted Patek Philippe retailer in Spain

The administration of the corporate till right now has been within the arms of the Vendrell household. Daniel Rossines is the primary exterior skilled to handle the corporate. When he got here, Rossinés believes it’s applicable to make sure the professionalism of the corporate considering the character of his household: “Private relationships can affect selections,” he mentioned.

Presently, the corporate is managed by 4 brothers, representatives of the sixth era: Lluís Vendrell, who’s in command of retailer administration; Xavier Vendrell, of Kronos; César Vendrell, from the interior group, and David Vendrell, from Misui. The younger individuals of the household, in line with the seventh era, are coaching to take over the enterprise sooner or later.

With the intention of professionalizing the corporate, Daniel Rossinés has applied a steady coaching program for work groups targeted on the gross sales and luxurious sector. As well as, particular profiles have been added within the skilled area.

Capturing better market share is the principle problem of Rossinés’ new strategic plan

The brand new common director proposes to seize a bigger market share as one of many essential challenges of the strategic plan. “The problem is the whole plan itself, however it’s price noting that prospects on this sector are usually loyal, client development and the market is restricted – says Rossinés -: because of this and it’s our objective to be part of that piece. not “We’ve got, we have to search for methods to get nearer to the general public and enhance our methods.” In an effort to seize this a part of the market that’s wanted, the corporate has employed a consulting agency and carried out market analysis.

Rossinés, with the presentation of his new strategic plan 2024-2026, makes it clear that bodily gross sales will stay the principle channel of Unión Suisse, at present representing 99% of its gross sales.