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The Swiss brand On prepares for its IPO in New York

By bringing Roger Federer to the table of its shareholders in 2019, the Swiss sports equipment brand We found more than a financial partner, a muse and an expert to develop new product categories. Of course, the 40-year-old, twenty-time Grand Slam tournament winner, lent his image and talent to present the Roger Pro tennis shoe earlier this season. But the brand can also rely on this still active tennis legend to seduce athletes …

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