The supply chain has stabilized, the electric vehicle market has swept away the haze of shortages and price increases in the past, and the price war has officially begun! After the Lunar New Year, Gogoro has cut prices three times in a row. Starting this month, it has cut prices by more than 7,000 yuan in one breath. It is the largest price cut in history, forcing Gwangyang to follow suit. After adding government subsidies, electric white-brand cars broke through 30,000 yuan and green cards There were 25,000 cars to be found, and the two powerhouses refused to give in to each other. They fought close to hand-to-hand for the leading position, and the intensity was unprecedented.
The slowdown of the epidemic and the stabilization of the supply chain have led to an improvement in the sales of locomotives across Taiwan. The number of locomotives listed in the first two months of this year was 103,000 units, an increase of 14.5% over the same period last year. It is expected to end the two-year decline in annual sales. The top three are Sanyang, Gwangyang and Taiwan Yamaha. Gogoro still holds the top position in electric vehicles with a market share of about 5%, and Gwangyang is closely behind.
Since Sanyang, the leader in motorcycle sales, will join the electric motorcycle war at the end of this year, it will stir up a pool of spring water. Gogoro and Guangyang’s attitude of “grabbing territory” in advance has become more active. Gogoro took the lead in launching the first shot after the Lunar New Year, targeting electric motorcycles The sales champion—Gogoro VIVA MIX has a comprehensive price reduction for the entire series, with a maximum savings of 6,500 yuan, and fully consolidates the entry-level basic disk.
In less than half a month, Gogoro fired a second shot. For the higher-end Gogoro Premium models, it launched a strategy of “increasing volume and reducing prices”. The previous generation of Gogoro 2 Premium is now saving 2180 yuan, allowing this wave of price cuts to be pushed to high-end models, expanding the scope of attack.
After two waves of price cuts, Gogoro launched its third shot this month, targeting the female market. Gogoro Delight launched another price cut offensive against Gogoro Delight, which has a 70% market share, and announced the largest price cut at the same time as the newly released “Natural Black” car model. The brand-new Gogoro Delight Basic has been directly reduced from the original 89,980 yuan to 82,800 yuan, and the price has been reduced by 7,180 yuan in one go.
The three waves of price cuts hit the bone, and the competitors were overwhelmed. Guangyang was forced to follow suit. In addition to sacrificing car purchase premiums for white-brand cars, combined with government subsidies, it directly reached “30,000 yuan to find”. It set the lowest price in the market, and the green license plate car is only 24,000 yuan, showing the determination to follow up the price reduction, and increased the price of the unprecedented BMW pure electric coupe, which has never been seen before.
The motorcycle industry believes that with the stabilization of the supply chain, the electric motorcycle market will return to vigor and vitality, and Sanyang will join. The hottest topic after the new year, but for consumers, with government subsidies, they can also buy new cars at a cheaper price, and they will not suffer any disadvantages.
