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Four out of ten products we buy are private labels. Last year we spent more than 7 billion euros on it and at Delhaize it already accounts for more than half of the turnover. The products that you once didn’t dare to put on the table out of shame are booming business. Supermarkets play a tough game with it. Among each other. And with their producers. But who makes it? And why is that such a big secret with mysterious addresses in the heart of Paris?
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Text: Chris Snick / Photos: Maarten De Bouw
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