In recent years, the attention surrounding Mike Tyson has been mostly about drugs and violence. As a boxer he was one of the greatest, but for some he will be mostly remembered for biting off part of his opponent Evander Holyfield‘s ear during a match.
Jake Paul is probably the most famous of them today, at least among young people, with his 70 million followers on Youtube. The 27-year-old with a background as a Disney star has invested heavily in recent years in professional boxing and is also planning a professional debut in MMA, a combination of several combat sports, next year.
Several million viewers are expected when streaming giant Netflix shows the fight on a Swedish Saturday night. The company best known for TV series and films is now about to break a barrier and enter a new market.
– It is very difficult to make money if you are going to get seasonal rights, but when you offer broadcasts through the model we are building, it is an opportunity without the one risk, CEO Ted Sarandos explained earlier this year.
The icing on the cake
Instead of connecting for, for example, several years of broadcasts of the Premier League, Netflix therefore chooses, according to the strategy, to choose the icing on the cake.
Earlier this year, it was revealed that two games in the American football league, the NFL, will be broadcast during the Christmas holidays. It is estimated that the rights will cost $ 150 million, although the amount is amazing, it can be compared to the $ 110 billion paid by four companies for the NFL rights for the period 2023-2033.
Netflix’s strategy is also a complete reversal from before. For just a couple of years, in 2022, Sarandos announced that the company “could grow twice as big without sports”. The success of the TV series “Drive to Survive”, a documentary series where viewers can follow the Formula 1 circus, has led to investment in several show events in golf and tennis, now they will also ‘ American freestyle fight broadcast, after they bought the rights. .
Not alone
However, Netflix is not alone as more actors are now seeing opportunities in sports. Amazon’s Prime Video announced last summer, for example, that they are investing in basketball so they will broadcast 66 NBA games starting next season. The company has also acquired the rights to the women’s league, the WNBA, and the Premier League.
Apple has signed a 10-year deal with the American soccer league MLS.
Details: The boxing match between Mike Tyson and Jake Paul
The November 15 meeting is considered a professional game and is organized by the Texas Department of Licensing and Regulations (TDLR).
It takes place in the area that is usually the home stadium of the NFL club Dallas Cowboys in Arlington, Texas.
Instead of the usual twelve rounds of three minutes each, the match will be decided in eight two minute rounds.
To reduce the risk of injury, a larger and thicker version of the glove is used.
There will be no official judge. So, the only way to win is by hitting.
2024-11-11 04:30:00
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