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The Success of the AfD’s Social Media Strategy: An Inside Look at Their YouTube Channel and Beyond

CELL. The AfD member of parliament for the Bergen constituency, Jens-Christoph Brockmann, thanked the 10,000 subscribers who follow the AfD parliamentary group in Lower Saxony on YouTube. Brockmann is chairman of the AfD district association in Celle and media policy spokesman for the AfD parliamentary group in the state parliament.

The AfD writes in a statement: “The YouTube channel of the Lower Saxony AfD parliamentary group now has 10,000 subscribers. 10,000 people who want to see and hear what is happening in and around parliament. But not only on YouTube, but also on Facebook and Instagram and TikTok, the AfD is present and successful. It does without glossy advertising videos. What is the secret of its success?

Jens-Christoph Brockmann, media policy spokesman for the AfD parliamentary group in the Lower Saxony state parliament:

“I am very pleased that the work of the AfD parliamentary group in Lower Saxony is so well received on YouTube and in social media. This success shows that, contrary to all claims, people have a high interest in politics. And regardless of age. Young people, too, simply want what one can expect from representatives of the people: that they are authentic – regardless of whether they express themselves more quietly or loudly, more seriously or more merrily in individual cases. Content that is far too seldom seen in public broadcasters is equally important for everyone. Content that shows what AfD politics actually stands for. There is no disenchantment with politics. But disenchantment with politicians! This is proven by the number of views across platforms and thousands of letters that reach us in a variety of ways. But what makes AfD content so successful in social networks? The answer to this question was provided by the Tagesschau of all people – ‘the AfD is […] above all successful in one way: by not currying favor.’ The AfD does what its job is: politics. This means that it has the best range of information for citizens on the internet.”

2023-08-04 18:27:46
#Celler #AfD #YouTube #subscriptions #CELLEHEUTE.DE #politics

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