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“The success of Apple’s new savings account for Apple Card holders”

A little over two weeks ago, Apple introduced a new financial service that allows Apple Card holders to save. Already in the first four days since its availability, almost 1 billion dollars have been deposited.

We would like to call this a very successful launch of the Apple service, because 400 million dollars were deposited on the first day alone, and one user can deposit up to 250 thousand. Also, almost 240 thousand users have opened and used an Apple savings account. It should be noted that it is only available to Apple Card holders, which indicates its popularity among iPhone users.

The Apple Savings Account can be used to deposit money that Apple Card holders receive as a refund for purchases made, as well as make deposits from another bank account. Currently, the annual interest rate is 4.15%, which competes quite well with the offers of other banks. Also, the convenience of opening this account could be a success factor, as it can be done in just a few minutes. This is due to the fact that iPhone users have already completed the formalities of receiving an Apple Card and an account.

Of course, it’s all managed in the Wallet app, which makes the process super convenient and easily accessible in one place.

2023-05-04 07:00:00
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