This reality show managed to quickly establish itself as one of the most consumed content in Mexico, both on open television and on the ViX platform. The curiosity to know what was happening inside the house, especially with figures like Wendy Guevara, kept the audience in suspense and glued to their mobile devices. In addition, social media played an essential role in the success of the show, as it became one of the hottest talking points on Elon Musk’s X and garnered attention with its countless views on TikTok.
However, the climax of this media phenomenon was experienced during the final of the program, on August 13. At that time, the ViX application reached a 900% increase compared to the start of the season, something unprecedented in the history of television and streaming in Mexico.
To date, AT&T had reported notable increases in data consumption at the end or start of seasons of streaming series, such as the 63.8% recorded in the finale of “The Last Of Us” on March 12. Another prominent example was the 63.8% increase in data consumption during the Oscars ceremony broadcast on HBO Max.
This AT&T Mexico analysis reveals how users are deeply connected to content trends, significantly influencing their data consumption.
Although 96% of consumers still prefer to watch their favorite content on their televisions and from the comfort of their homes, the increase in data consumption on the AT&T network, which is close to 64%, shows that this activity is no longer it just remains a static experience.
Viewers are willing to use their mobile devices to keep up with trends and constantly consume content, underscoring the importance of telecommunication networks in today’s digital age.
2023-09-02 13:52:00
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