Modern games are becoming more and more expensive, and a full-fledged edition can easily cost the price of several AAA releases. You need to look beyond the price tags
It turned out that the GTA publisher is selling games much cheaper than their actual cost. And this is no coincidence, this is Take-Two’s strategy.
Take-Two CEO Strauss Zelnick toldthat when determining the cost, the time that can be spent on the project is taken into account, the cost of an hour is calculated, indicators such as the number of expected hours and terminal cost. He did not go into the details of the algorithm.
Strauss Zelnick stated: “…By this standard our prices are still very, very low because we offer many hours involvement [развлечение], and its value is very high… Our strategy is to provide consumers [гораздо больше]what we charge them, and this has always been our strategy».
Zelnik also commented on the increase in prices for games:
«We want our experience [проекты] was first class and what defines it is not just the quality of what we offer, but also how much you pay for it. Everyone knows this from their own experience. That’s why we look at it that way. In our business [игровой индустрии] There have been very few instances of price increases. Price increases, such as up to $70 on some top-notch products [в 2022 году] was the first price increase in many generations [консолей]. So I think we offer amazing value to consumers.“
