Because 2012, dependent on an concept from the Sahlgrenska University Clinic in Gothenburg, Sweden, blood donors have been sent an SMS when their blood is applied.
But that is not all. This terrific plan, which has considering the fact that taken keep and is practiced by many hospitals in the nation, is also accompanied by a campaign to persuade citizens to donate blood.
Indeed, a “harass me until I grow to be a blood donor” selection is proposed. Attendees then on a regular basis acquire somewhat funny SMS reminders, these kinds of as “We is not going to give up right up until you bleed. “
A way to look at blood donation with humor and to ensure that materials are adequate to aid those people who require it most. We remember that in 2010, two years just before the start of the application, Sweden had skilled a sizeable drop in donations.
Because then, it appears the thank-you marketing campaign has proved its worthy of.
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