For a few months, and especially for a few weeks, Tim Cook has been facing one of the biggest executive leaks known in recent years. We could say that Apple is in the middle of a transformation, marking the closing of cycles in key positions and preparing a renovation that will be noticed in the company’s next products and movements.
Since we said goodbye to Jonathan Ive, other well-known faces within Apple have been leaving Apple Park. Some of them, to dedicate themselves to manufacturing the next space station. Others, for one early retirement. What is clear is that Apple is undergoing a major renewal.
Apple’s Human Resources department suffers two significant casualties
Sjoerd Gehring, vice president in charge of talent management and recruitment, has made the decision to leave Apple join Citadel as personnel director. This movement comes after the announcement of the departure of Carol Surface, who held the position of human resources director for 18 months. In fact, Apple has never had such a specific position focused on staff. It had always been attached to stores, and was created specifically for Carol Surface.
Less than two years later, she has left the company. And Sjoerd Gehring has also joined, leaving a very important gap within Apple: nothing more and nothing less than the responsibility for hiring and well-being of all workers, who are thousands and thousands of people. Until we find a replacement for these two positions, Deirdre O’brien will be responsible for leading this important department from Apple. Currently she is in charge of the Retail sector and deals directly with stores around the world.
The CFO and head of Apple Vision Pro also leave
Luca Maestri is, until the end of the year, Apple’s chief financial officer. It has been a fundamental pillar in economic growth of the company for more than a decade and right-hand man in finance alongside Tim Cook. At 61 years of age, he has also decided to step aside. Although he will continue in the company in a less demanding role. He will act as an “advisor” or supervisor in case he is needed during the transition of his position. The person in charge of finances starting next year will be Kevan Parekh who has been at Apple for more than ten years.
Another of the most important departures has been that of Dan Riccio, one of the most emblematic people within Apple. For years it has been behind product creation as important as the iPhone, Mac, Apple Watch… at the end of his time he was in charge of launching the Apple Vision Pro. With this product as the final touch, he said goodbye to Apple to have a peaceful retirement. John Ternus will be in charge of Apple Vision Prothe rumored replacement for Tim Cook and creator of successes as big as Apple’s M chip.
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Persona |
position |
Month and year of departure |
|---|---|---|
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Angela Ahrendts |
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Jonathan Ive |
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|
Matt Fischer |
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Carol Surface |
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Sjoerd Gehring |
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And Riccio |
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Dan Rosckes |
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|
Luca Masters |
Accumulation of coincidences, or is there something more?
This series of departures in senior management positions at Apple might seem, at first glance, a series of coincidences. However, looking at the broader context raises questions about whether these decisions are aligned with a deeper strategypossibly orchestrated by Tim Cook himself. In an interview with Dua Lipa, Cook revealed that Apple has “very detailed succession plans.”
Although he stated that he plans to stay “for a while,” he also made it clear that his job includes “preparing several people for his succession.” This statement suggests that the current movements They could be part of a larger plan to ensure a smooth transition when the time comes.
Tim Cook and Dua Lipa in the interview where he acknowledged that he is already working on his successor
Cook emphasized his desire for the next CEO to come from within Apple, which could explain why we are seeing changes in key positions. The company appears to be actively cultivating internal talentgiving potential successors the opportunity to prove themselves in roles of greater responsibility.
Plus, with Tim Cook turning 63 this year, it’s only natural that the company is thinking about the long-term future. The gradual transformation of the management team It can be a way to introduce new perspectives, while maintaining the cultural continuity so important to Apple.
The changes also coincide with the launch of innovative products such as the Vision Pro, which could indicate that Tim Cook is setting the stage for a new era at Apple. By renewing leadership now, you ensure that the next generation of executives is well positioned to lead the company toward its next big challenges.
We could apply this to the departure of relevant people like Luca Maestri or Dan Riccio. On the other hand, in the case of human resources, perhaps they have not seen the Apple spirit reflected within themselves, and that is why they have chosen to look for other companies to work in.
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