A HOUSE FOR STELLANTIS – The automotive group Stellantis is preparing his transition to electric mobility, offering the public a complete range of electric and hybrid models. However, the strategy of the automotive group is not limited to the product alone, but also to the provision of integrated services and various mobility solutions. In this context, the inauguration of the Stellantis Italy House. It is a “pole” which, in addition to reaffirming the group’s link with Turin, which is the Italian capital of the car, will be responsible for developing the manufacturer’s new strategy in its electrical turnaround.
> In the picture above Santo Ficili, Stellantis Italy Country Manager.
FACTORIES TOWARDS ELECTRIFICATION – The Stellantis Italy House therefore reiterates the green transition of the group, which will also materialize with the Italian production centers that will be involved in this step, such as the plant in Termoli, which will be transformed into the third European gigafactory. TO Melfi The production lines for four new electric models and the assembly line for batteries are also planned, in Atessa the Sevel plant will produce electric commercial vehicles and Turin will become a center of excellence for the energy transition and electrification thanks to the “Stellantis Turin Manufacturing District “. Specifically, Turin, in addition to the conversion of the Mirafiori where the Fiat Nuova 500 was born, will see the creation of the “Battery Hub” and “Battery Lab”, that is centers specialized in the assembly of batteries, which will also be active in the experimentation and recycling phases. Also in the Mirafiori plant, between 2022 and 2024, the new electric versions of the Maserati GranTurismo, GranCabrio and Quattroporte engineered on the “Folgore” platform will also be born.
THE CHARGING NETWORK – To implement the transition towards electric mobility, one cannot ignore thepublic charging infrastructure, and also in this respect, Stellantis can boast several projects born thanks to the collaboration with companies in the sector. An example of this is the inauguration in Piedmont of the first fast charging station of the Atlante Project, which aims to create a fast charging network capable of uniting Italy with France, Spain and Portugal, where owners of a Stellantis group car will have a preferential lane.
THE E-DAYS PROMOTION – Customers will be central to Stellantis’ strategy. In fact, the group has foreseen various actions and promotions capable of raising awareness among new customers, also putting them in a position to be able to make the transition. In this sense, the promotional initiative called e-Days which provides, for all those who buy a car online on the websites of Fiat, Jeep, Peugeot, Citroën, DS, Opel, a free wallbox for home charging, plus 12 months of free public top-ups. Among the cars on offer, plug-in hybrids Jeep Renegade 4Xe e Peugeot 308 Hybrid and electric Fiat New 500, Citroen -C4, Opel Corsa-E e DS 3 e-tense. Buyers of the new Peugeot 308 Hybrid will also have two free tickets to attend the ATP Finals in Turin.
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