SportiveWays grows in the sports sector. The sports marketing agency has become shareholder of the recovery and wellness company Hyperice and the Barcelona International Gaming Center, hub specialized in eSports, as reported by the entity in a statement.
As part of the agreementthe company has participated in the negotiations between Hyperice and the cricketer Virat Kohli, who after the pact has become a global ambassador for the American company. SportiveWays has also opened a subsidiary in the Middle Eastlocated in Dubai.
In the same sense of brand diversification, SportiveWays also has signed a pact with SciSportsto increase the presence of the Dutch data company in Spain and Portugal and will work alongside the sales team to offer services to football clubs, federations, agencies and academies.
SportiveWays has been involved in negotiations with Hyperyce and cricketer Virat Kohli
The company has also been responsible for brokering the signing of three sponsorship agreements for the platform blockchain Zilliqa with the Spanish eSports club MAD Lions, the Indonesian Team RRQ and the Swedish team Ninjas in Pajamas. With these alliances, the teams will have a presence in Metapolis (Zilliqa’s metaverse) and will sell NFTs in Rialto, the marketplace of non-fungible tokens of the Singaporean platform.
These actions they fall within the entity’s strategy of diversifying its brand and continue betting on the sponsorship of traditional sports and electronic sports. “The new corporate image of SportiveWays serves to adapt to the infinity of new projects that we have started in recent years, since our team is currently spread over four continents and we have invested in more than 35 companies”, said José Rey, founder and CEO of SportiveWays.
–
