The Snapchat social network is extending its augmented reality capabilities by allowing its users to discover the latest news on cars and motorcycles from their mobile phones. A way to introduce new cars outside of dealerships.
Announcement
Discovering a new car in augmented reality through the Snapchat application is now possible. No longer limited to games and leisure, it now offers augmented reality many other uses. Thus, from your tablet or mobile phone, you can now try on new glasses, clothing, furniture to decorate your interior and even a car or a motorcycle. All this without having to leave your living room. In the case of vehicles, the applications are manifold. It is possible to go around a car, configure it by changing its color (for example) but also enter the passenger compartment to discover its layout and space on board. This new source of information for users has provided insights to car manufacturers who have decided to keep up with new technologies, hoping to create desire for future customers.
Many brands are switching to augmented reality
Made famous by augmented reality and its famous filters, the Snapchat application has established itself as a leader in this field since today 75% of its users use it on a daily basis. And there are so many! Of the 27 million monthly users, Snapchat has 17.7 million users over 25 and 12.6 million over 35 (Mediametry July 2022). Faced with this observation, car brands such as Volkswagen, Opel, Toyota and Hyundai have chosen to present their latest models in augmented reality to users of the social network. Audi recently immersed Snapchat users in its universe to discover all the features of their e-tron Q4 model.
The latest example to date, Dacia recently invested in the social network as part of overhauling and rejuvenating its brand image. With Snapchat, the manufacturer offers users to find out in detail, and from anywhere, the vehicles in its range. In this virtual showroom, able to compensate for the drop in attendance at the dealership, you can view the new faces of Duster, Sandero, Spring or even Jogger. In addition, it will be possible to present a vehicle to customers even if the models are not present at dealerships, for example due to a shortage of components.
Resolutely oriented towards new technologies, the automotive industry is logically interested in augmented reality and this is still only the beginning. It should still improve with the development of 5G and the continuous evolution of this great IT innovation.
