These days there is a lot of talk about ‘The Snow Society’, the new feature film by Juan Antonio Bayona which comes accompanied by the halo of the most expensive Spanish film in history. The production of Netflix It is also the Spanish representative for the next Oscars and was released in theaters before its arrival on the platform this past January 4.
We will soon know their streaming data, but these days there is too much talk about their box office income without having an unquestionable basis for it. The first thing to keep in mind is that ‘The Snow Society’ did not have the massive release that one would expect from a Bayonne film, something that is mainly due to the fact that Both Yelmo and Cinesa refused to release it.
THE 10 BEST SERIES OF THE DECADE (2010-2019)
Few certainties
The official reason for this is also unknown, although it is most likely due to the two main cinema chains in our country refusing to release a film that was going to arrive on streaming just a few weeks later. Everyone runs their business as they see fit.something that also applies to the case of Netflix, a company that releases very few of its films in theaters and in almost all cases it is done in such a limited way that we could consider its passage through theaters as a mere anecdote.
In fact, Netflix has flatly refused to share box office data for its films, but in Spain The Ministry of Culture requires that this be done. The problem is that the times vary with respect to the rest of the feature films, whose income is measured daily through Comscore. This has led to the fact that those headlines calling ‘The Snow Society’ a failure should not be taken too seriously. At least not for now.
Everything exploded with an article The newspaper following the fact that on the same day as the premiere of ‘The Snow Society’ on Netflix its first box office data appeared at the Institute of Cinematography and Audiovisual Arts: 255,707 euros. A figure that in itself does not tell us much, because there is no certainty of what time it covered. Was it the income from the Friday of its release, from its first weekend in theaters or from what exactly? It is assumed that it may be from the first two days, but there is no certainty.
The same thing happens when the ICAA updated the box office data again to point out that the film directed by the author of ‘A Monster Comes to See Me’ had raised those figures to 764,258.20 euros. Does that actually cover the first weekend? Are these the numbers for its first full week in theaters? It is not known. The only certainty we will have is when the film has disappeared from theaters and the ICAA does not update the box office figure for a while.
With everything, It’s very easy to assume that ‘The Snow Society’ would have been a flop even if it made those €764,258 during its opening weekend., since it is a somewhat low figure for a film whose budget is estimated at 60 million euros. Furthermore, that same weekend, ‘Wonka’ achieved revenues of almost 1.4 million euros in our country. In fact, even ‘Eight Moroccan Surnames’ made more those days, as it totaled 782,003 euros.
Why then don’t we simply sentence ‘The Snow Society’? It is a tempting idea, especially for me, who has never enjoyed Bayonne cinema much, but at the very least it would be too hasty, since just some box office data is not enough.
Let’s think, for example, that the previous Netflix film that enjoyed a comparable release in number of theaters in Spain was ‘Army of the Dead’. With an estimated budget between 70 and 90 million dollars, the feature film Zack Snyder just He earned 48,116.42 euros in our country. Does that make ‘The Snow Society’ a success because of the inevitable comparison? Well, neither, because even ‘The Killer’, David Fincher’s latest work, recently improved those data, well he said goodbye of the few rooms in which he was with 98,230 euros.
The problem really lies in the fact that these theatrical releases almost seem more like a simple advertising strategy on the part of Netflix and that The streaming company doesn’t care if they earn 1,000 euros or 10 million. It is not its business and thus it is impossible to compare it with the rest of the premieres, but there are those who are interested in continuing to see it like this.
But if someone wants to say that ‘Eight Moroccan Surnames’ has entered much more, I highly doubt that we will have any way of discussing it. Now, how do we then continue the comparison with the impact on Netflix of what everything points to being a historic success of ‘The Snow Society’ in streaming? That, more or less like it, the film was born to be seen there and Netflix has done nothing to hide it – something that, for example, Apple did with the recent ‘Killers on the Moon’ and ‘Napoleon’ -.
In Espinof:
2024-01-08 15:59:53
#failure #Snow #Society #cinemas #mystery #interested #parties #fully
