Meta will use facial recognition to help users who have lost access to their Facebook and Instagram accounts to verify their identity by uploading a selfie en video.
Access to a Meta social media account may be lost for a variety of reasons, including: such as forgetting the password, changing devices or as a result of cyber deception.
Currently, Meta tries to verify the identity of the account owner before granting access again, especially if it believes it has been compromised, and in this case it requests an official document that includes your name.
Additionally, it has begun to test the use of video selfies.
What will the video be like to recover the Instagram and Facebook account
This new method will require the user to upload a video selfie to the platform, which Meta will compare with the photographs that the user has uploaded to their profile with the help of facial knowledge technology.
As it explains on its official blog, this video “will be encrypted and stored securely”, will not be displayed visibly and any facial data generated after the comparison will be deleted “immediately”, whether or not there is a match.”Verification with video selfie expands the options for people to regain access to their accounts, it only takes a minute and is the easiest way to verify your identity,” Meta highlighted.
Meta will use facial recognition to combat fraudulent ads that use the image of celebrities
Meta will use facial recognition technology to identify scams that use the image of public figures in malicious ads and remove them from Facebook and Instagram, a technology it will also use to strengthen the search for accounts that impersonate celebrities.
Scams that use celebrities to attract their victims are not new and operate in a context in which public figures themselves star in legitimate advertisements, making it difficult for review systems to discern between the real ones and the misleading ones.
To combat this type of scam, Meta has announced that it will use facial recognition technology to identify misleading ads, which usually take users to malicious websites from where data or money is stolen.
This technology will complement the automated systems that currently review “the millions of ads that are published on Meta platforms every day.” Specifically, if the ad is suspected of being fraudulent, a comparison of the faces in the ads will be made with the Facebook and Instagram profile photos of the public figure, and if it is detected to be a scam, it will be automatically blocked.
This is an optional feature for celebrities, and the information generated from this comparison is deleted “immediately,” the company says in its official blog post.
This technology will also be used to detect accounts that impersonate celebrities, with which cybercriminals seek to “trick people into interacting with fraudulent content or sending money.”
