“The dream was to create a sensual, elegant and luxurious fragrance that lasts all day – and we have managed that,” wrote influences Sophie Elise Isachsen (26) on Instagram Tuesday night.
She was also able to reveal that she has expanded her brand Glöd and that she will now release perfume later this month.
The launch news has naturally received massive attention on social media, where it is revealed that the perfume is vegan and produced in Norway.
In the comments field, there are many who write that they should secure the scent, but there are also a lot of followers who have noticed the design of the perfume.
–
Compare
Several have tagged influences Eveline Karlsen (29), who works closely with the Swedish cosmetics brand Bianca Ingrosso (26), Caia, below the post. Karlsen launched the perfume Amici in March, in collaboration with Caia.
And it is not without reason that Karlsen is tagged. Some people think that Sophie Elise’s design is a bit too similar to the look of the Amici bottle.
–
Both perfumes have a recognizable large, round cork, while the bottle itself is square. After the many reactions, Se og Hør has been in contact with Karlsen, who was made aware of the influencer colleague’s perfume through the fans.
– It is good that my followers recognize my perfume and see the similarity. They are super conscious and found out long before me – that’s good, she thinks.
Critical fans
Furthermore, Karlsen, who recently won an award during the Vixen awards, explains that she thinks it is good that fans get influencers to ask themselves critical questions.
The 29-year-old further states that Caia will not take the similarities further.
– There is nothing we want to do anything about. To be honest, I do not care very much. It’s a great design, she says.
–
– Thought «fuck»
See and Hear has of course also been in contact with Sophie Elise, who says that she thinks both perfumes are the same, but that she has not copied Amici.
– I can honestly say that we have not copied that perfume. I think it is very nice, but what many may not know is that we had set the design before Eveline released her perfume, she explains, and continues:
–
– I remember I thought “fuck” when hers came out, but we agreed that we could not pull several thousand perfumes just because they looked a bit.
Sophie Elise further points out that the perfumes will be more different in reality – something fans will see when hers is in stores later this month.
– And then it is actually the content and the scent that has something to say, she adds.