Elon Musk’s use of Twitter has been both admired and criticized throughout his career. From his public feuds with journalists and regulators to his controversial statements about COVID-19, Musk has never shied away from expressing his opinions on the social media platform. However, while some may view Musk’s Twitter presence as a symbol of his visionary and daring approach, there are others who argue that he has fallen short as Twitter chief. In this article, we will explore the ways in which Musk has failed to live up to his responsibilities on the platform, and why this matters not just for his reputation, but also for his businesses and followers.
Twitter has undergone significant changes in the past year, triggered by billionaire Elon Musk’s acquisition bid for the company. Musk pledged to rid the platform of spam bots and create a space for free speech, but his changes have not always been well-received. Musk cut costs, restored some previously banned accounts, initiated a shift to a subscription model and limited automated access, which negatively impacted public services’ ability to disseminate information. Musk also banned links to alternative platforms, and Twitter became a part of X Corp. Musk fired the entire board and reduced staff, cutting perks such as free lunches and working from home. The blue badge verification system became “blue badge if you can pay,” and Twitter introduced multiple badges and new features, including the For You algorithmic feed, which has proved problematic for some users. Finally, the platform has experienced an increasing number of bugs and failures in recent months.
In conclusion, while Elon Musk has undoubtedly made significant contributions to various industries and innovation, his role as Twitter chief has been far from perfect. From his controversial tweets to his inability to handle most criticisms, Musk has repeatedly failed to live up to the expectations of his followers on Twitter. It is time for him to focus on his core competencies and let someone else handle the social media aspect of his business. As one of the world’s most well-known entrepreneurs, Musk should take responsibility for his actions and be an example to his followers on how to handle criticism constructively. Only then can he truly be the inspirational figure so many people look up to.
