Few fans noticed this detail in Apple’s ads. Although it seems to be a coincidence, it is, in fact, a decision that has a unique secret behind it. The tradition started more than 1 decade ago and continues today.
right Reader’s Digestthe tradition began in January 2007 when Apple founder Steve Jobs announced the original iPhone.
Jobs would have organized his speech so that he showed the iPhone for the first time 40 minutes into the presentation. This started at 9 am. Originally, his speech was to end at 9:42, but he changed certain words.
Why is 9:41 a.m. in all Apple ads?
The first iPhone was unveiled at 9:41 a.m. after Steve Jobs’ speech. Since then, Apple developers have unveiled new iOS devices in the same way. To celebrate the launch of the iPhone, the time that appears on Apple devices in advertisements is 9:41.
9:41 a.m. appears in all of Apple’s ads, not just for iPhones, but for iPads and other devices, according to Apple product expert Chris Capelle.
The tradition can also be seen on Apple’s website. All ads and images of the new iPhone 15 show the time 9:41. The rule also applies to all versions of the iPad and MacBook.
The ads that have the time 9:41 in them are “focused on the launch of new models, which is usually late summer or early fall,” Capelle claims.
While the first ads showed the time at 9:42, Jobs’ first non-public attempt since January 2007, all images showed the time at 9:41 as a tribute to the Apple co-founder.
When the iPad was released in 2010, the display of those products also showed the time 9:41 in all Apple ads. That same year, Apple revealed that it had introduced a video calling feature for iPhones, now called FaceTime. The promotional images still showed the time 9:41.
Apple Watch ads have another tradition
While iPhones, iPads and MacBooks follow the 9:41 rule, there is one exception to this tradition – Apple Watch devices.
It seems that these are always photographed with the time 10:09 in the morning. These products follow another tradition when it comes to promoting watches. When advertisements featured traditional clocks, this was the time used for aesthetic reasons.
This is not a rule created by Apple, but one adopted by the company when it started releasing smartwatches. But the time 9:41 in all Apple ads is a rule of the tech giant’s devices. This has been noticed by few ardent fans so far.
There are many such new tidbits when it comes to Apple devices.
For example, few know where the letter i comes from in the names of devices such as the iPhone and iPad. The main theory is that the letter means “I” (I, in English). Turns out that’s not the whole story, according to experts.
2024-03-17 09:16:36
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