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On December 11th, Tencent Music Entertainment Group (hereinafter referred to as TME) officially announced that the second annual TOP-level music entertainment event, Tencent Music Entertainment Festival (TMEA) established by it, will be held in Macau, China on January 23, 2021. Hold. After a special year in 2020, people’s lives have encountered unprecedented setbacks and challenges. With the special existence of music, this year has given countless users spiritual comfort and meticulous care and companionship. With the theme of “Music to Live born from music”, this year’s festival hopes to use music to rekindle the enthusiasm and hope of life, deliver inspiring power, and continue to work with many singers, musicians, and industry partners to contribute to music fans. Star-studded, a splendid global music event, record the extraordinary “lifetime” with good music. At that time, this festival will be broadcast live simultaneously on QQ Music, Kugou Music, Kuwo Music, and National K Songs under Tencent Music Entertainment Group.
Looking back on the past year, the offline performance market suffered a heavy blow; but TME’s footsteps have never stopped. Since March 2020, the new performance brand TME live has provided more than 40 performances to music fans, including Mayday, Andy Lau, Rene Liu, Eason Chan, Zhou Shen, Stefanie Sun, Jessie J, Tomorrowland, Billie Eilish and other global levels. Online music concerts, the epidemic has changed lives, but countless ingenious and sincere works, and hot songs that accompany youth have become the best memories of music fans and idols this year. In this year, the singers of the music circle have never slowed down. Every sincere work full of love, every wonderful performance with all their best, is filled with the enthusiasm and persistence of the singers and creators. Vision and confidence in the future.
One year has passed since the first TMEA, but the grand occasion at that time is still vivid. Dozens of top musicians at home and abroad gathered together for 5 hours of ingenious and wonderful performances. The wonderful special stage is still fresh in memory. TFBOYS surprises and fits together, using the two tracks of “First Confession” and “My Friend” to make the audience fall into a “friendship killing”; Zhang Yixing played a “wet body” dance in “Rain”, and his sexy physique caused fans to scream constantly; Westlife’s “My Love” by “Westlife” made the audience fall into memory; Uesugi used a song “Until the End of the World” to ignite the audience, making the audience burst into tears. This high-energy global music festival detonated the whole network, the cumulative number of viewers on the whole network exceeded 100 million, and hundreds of media participated in the grand occasion, making it a benchmark cultural event with international influence in the music world.
With the infinite feelings of the music mileage this year, and the blessings and expectations for the future of the music industry, the second TMEA will fully upgrade the online and offline interactive mode and open multiple stage joint performances. A more dazzling lineup of global superstars, well-deserved annual music awards, and a special cooperation stage with surprises make the new annual festival full of highlights and highlights, satisfying all fantasies and expectations of fans. The times need to be recorded, and every step that belongs to the growth of the industry needs to be remembered. As the leader of online music entertainment services in China, TME has established an international bridge for Chinese music to release its cultural charm and market value by creating such a music entertainment festival full of diverse music languages and global influence, and witnessing Tencent Music together Entertainment groups and Chinese music will create more possibilities in the future. I believe that this event will leave a touching footnote for an extraordinary year and create an extraordinary musical memory.
With the countdown to the opening of the festival, who are the top musicians at home and abroad who will surprise at the festival? Who will win the award? What high energy will instantly make online and offline music fans and fans scream? TME will wait and see with everyone. (Kobayashi)
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责编：王春晓 ]
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