The entertainment industry and the various sectors associated with it are witnessing wide booms, especially with the rapid digital development that provides more ideas and opportunities at all levels. on her.
Piracy threats are not limited to a specific sector within the sectors related to the entertainment industry, but rather include various sectors in one way or another, from the music industry, cinema, games, technical products for new broadcasting platforms, and so on. Once a platform shares a new movie or series, for example, it does not It takes only a few hours, so that some can get it for free through illegal sites, which work to divert a huge number of products.
In light of this, searches for illegal sites are still on the rise, through the Internet and some platforms and applications, which allow groups specialized in leaking works of art, which the competent authorities in many countries are constantly pursuing and working to close, but many of them can circumvent those efforts, and alternative platforms soon appear that do the same job.
The matter is not limited to those illegal sites and groups; This is because accusations are being pursued by well-known platforms for being slow in deleting content that constitutes theft of intellectual property and broadcast rights, such as the live broadcast of football matches through them, for example.
In this context, many “awareness” campaigns aimed at motivating the public to discourage these illegal sites, and to work to obtain entertainment materials from their own platforms that have exclusive rights, have spread in support of the industry, and given that the growth of platforms and sites that provide content illegally Legitimacy that harms the revenues of the industry and thus causes, in one way or another, its decline and the decline of the provided content, which constitutes harm to all parties, including the public.
One of the direct harms to the public, apart from the possibility of the industry declining in light of the financial challenges posed by piracy, is the possibility of the viewer being exposed to direct robberies through these sites.
A report by the “Digital Citizens Alliance” Foundation, in cooperation with the anti-piracy company “White Bullet Solutions”, had previously monitored the existence of 84,000 illegal entertainment sites, and warned that some of these platforms include ads with links that hackers use to steal personal information. Or launching electronic attacks, which is an important aspect of raising awareness of the danger of these sites.
major issue
Jason Squire, a professor at the University of Southern California, who specializes in the entertainment and entertainment industry, says in exclusive statements to “Economy Sky News Arabia” that piracy is a major issue in all sectors related to the entertainment and software industry (including music, cinema, books, and so on).
In the same context, the specialized academic indicates that the industry (the entertainment industry in general in various sectors related to it) amounts to billions of dollars in annual losses, as a result of the continuous piracy operations (despite the efforts made in the context of confronting piracy operations and the legislation seeking to reduce them).
According to the latest data from MUSO (a British data company that provides a more complete view of global piracy and unauthorized media consumption), there are:
215 billion visits to illegal websites last year. 18 percent increase in online piracy rates between 2021 and 2022 (including 480,000 movies and TV series). “It’s still as easy as ever to get illegal content,” company chief executive Andy Chatterley told AFP.
And Square adds, “Work is constantly being done to improve the capabilities to combat this phenomenon, to protect the industry and the rights of creators,” especially in light of the huge losses that are incurred as a result of those operations that pose a direct threat to the industry and its workers.
Despite the progress made in the context of cracking down on many piracy platforms and tightening censorship, these platforms and others are always striving to develop their methods to complete the penetrations, taking advantage of the available gaps.
Hacking operations
Louis Etienne, a professor in the Creative Industries Department at the College of Creative Industries at Toronto Metropolitan University in Canada, says in exclusive statements to the “Sky News Arabia” website:
Content piracy is an ongoing and visible problem in the cultural and creative industries. Creators continue to struggle to be adequately compensated for their work today. There are many high profile court cases against the likes of Napster (online music app), LimeWire (free file sharing software), The Pirate Bay (popular torrent site) etc.
“There are also more subtle forms of piracy that occur daily and deprive countless creators of their hard-earned cash,” he notes.
For example, Twitter has long allowed music to be shared on its platform without mechanisms. As well as sharing passwords that allow millions of people around the world to access online music, movies and series without paying for subscriptions.
Major music companies have sued Twitter for hundreds of millions of dollars in unpaid rights. Those companies accused the aforementioned platform of “not making enough efforts to combat the illegal use of songs on their platform”. The American Music Publishers Association (NMPA) issued a statement stating that Twitter is the only network that refuses to make deals to use millions of songs. The musicians denounced what they described as the “slowness” on the part of Twitter in removing music content posted without permission. They said the platform uses that content to attract and monetize netizens.
Content piracy is unlikely to disappear anytime soon, notes Etienne.
The digital industries in the entertainment sector are a major tributary in this sector, and their revenues are expected to represent 60 percent of the total entertainment revenues globally, which is expected to range between $2.1 and $2.6 trillion by 2030, according to data from the “WiderFunnel” consulting company, at a time One of the most prominent problems facing the digital sector within that industry is the constant problem of piracy.
Louis-Etienne adds, “Unfortunately, the industry and regulators always seem to play catch-up, shutting down just one illegal sharing platform is matched by maybe two new ones elsewhere, and introducing anti-piracy techniques and laws just to find the pirates is circumvented, by Finding loopholes and other solutions on their part.
He concludes, “For fans, less money flowing to creators ultimately leads to less performance and less innovation. And for many individual artists, that means more struggle and vulnerability.”
2023-07-02 13:17:54
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