An increasingly present trend in the world of intellectual property is the registration of trademarks that indirectly refer to a celebrity, but that are registered thanks to the change of one or more letters in their name.
August 14, The National Institute of Industrial Property gave the green light to the registration of the Pedro Piscal trademark, for classes 33 and 35, which cover grape spirits and business administration.
This strategy of registering brands alluding to a celebrity, as is the case of the Chilean actor Pedro Pascal, reflects the power of iconic names to promote certain products.
The associate lawyer of the Silva intellectual property firm, Luis Felipe Opazo, indicated that “although the registration of names and surnames in isolation is legal and, in some cases, feasible to use as a trademark together with the name of the product, this relationship that “The consumer public could make between what is sold and the celebrity, it gives a competitive advantage to the owners of these businesses and affects the reputation and recognition of said figure.”
He added that, although these celebrities could eventually oppose the exploitation of names so similar to theirs, in practice It is very difficult for these situations to be brought to justice.. “Most of these figures do not use their own name as a trademark nor do they have official records for it,” he said.
2023-09-25 11:39:55
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