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The Rise of the “Charlotte Effect” Following the British Royal Family’s “Kate Effect”

The “Charlotte Effect” after the British Royal Family’s “Kate Effect”?Princess Charlotte of the United Kingdom has become a trend indicator for children’s clothing, and everything she wears is a big seller

The “Kate Effect” in the UK probably needs no further explanation. It means that as long as the clothing or accessories worn by Princess Kate are photographed in public, the clothing brand will be quickly identified by the public and will be recognized by the public. Sold out in an instant. Because of the “Kate effect”, the clothes of her daughter Princess Charlotte have also attracted much attention. From birth to now, her baby clothes and children’s clothes in the photos will also sell out in a short time. In addition to the “Kate effect”, the “Charlotte effect” is also strong.

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“Electric Rides on Cars” lists the most influential children of celebrities this year, and Princess Charlotte tops the list with a net worth of 3.6 billion pounds. Although Charlotte’s net worth is down 12% from two years ago, she is still ahead of her older brother Prince George, who is worth £2.4bn. Although Princess Kate is known for her frugality and often wears the same item repeatedly, she still spares no effort to match her children’s items. Women love to buy clothes, especially for their daughters. Therefore, the items worn by Princess Charlotte have also attracted the attention of the public, especially British parents. British media quoted experts from Brand Finance, predicting that Princess Charlotte will contribute more than 3 billion pounds to the British economy, and 20% of British parents even regard Charlotte as their children’s main fashion icon.

Princess Charlotte’s wardrobe has been colorful since she was a child, and the single-product color system in her childhood is more abundant than it is now. When she was a baby, she was mostly shown in soft and cute colors, and she was even cuter in goose yellow and pink. Gradually growing up, especially when the “sister” favored by Wanqian becomes the “sister” who needs to be stable and decent, so as to calm down the younger brother who is obviously more naughty, the color system of her body also changes significantly. From the very girly pink and red in the past, it began to change to the royal blue (Royal Blue) representing the royal family and blue in various shades.

Royal blue is the color for the royal family to welcome the emperor, and it also symbolizes the starry night sky announcing the birth of Jesus. In the family photos of members of the British royal family, it is not difficult to see that blue is the dress code, and it is also a unified color to create a visual sense of family harmony, order, and unity. Compared with the bright blue that the younger brother Prince Louis often wears, the blue of Prince George and Princess Charlotte is obviously darker, making the temperament gradually calmer, which is believed to be the image project of the second and third heirs to the throne.

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