The basic idea behind insurance is ingenious: many people join forces to protect each other from the risks of life in solidarity. Everyone throws part of their money into a common pot, from which individuals are compensated when fate strikes.
This idea is so strong that mankind has carried it with him since the dawn of civilization and has continued to develop it.
You can find out exactly how in the first part of the series on the subject of insurance:
But has the insurance principle only ever developed for the better? Today, a lot of money and power is concentrated in a few multi-billion corporations that no longer just want to protect their members, but also have to satisfy the return expectations of investors.
To do this, they have to invest the money of the insured as profitably as possible – which to this day means that billions flow into promising projects that exploit people and nature.
A small company from Munich wants to do things differently and has set itself the goal of becoming the first truly sustainable insurance company. The start-up is organized as a cooperative and uses climate criteria to decide where the customers’ money is invested. And that can sometimes be a potato field.
If that works?
The insurance industry is getting greener – but not green enough for this woman
I can’t quite resist a brief smile when Elena Sulzbeck from ver.de tells me in an interview that she puts her customers’ money into the
2023-08-19 01:12:15
#green #insurance #means #business
