Hand in hand with reggaeton, Latin sounds have managed to go around the world. In fact, Puerto Rican, Colombian and even Argentine artists have taken the scale to levels never seen before. However, in the last year a rather particular Latino subgenre has found its way onto the major music charts: regional Mexican or regional Mexican music.
If you still don’t feel identified, perhaps the lying down corridos and artists like Featherweight or the Frontera Group will resonate with you.
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According to the most recent music report from the Luminate Data portal, the Mexican regional has had global growth, especially in countries like the United States, where its popularity has skyrocketed by up to 49.4% year-on-year, while other Latin subgenres such as tropical and Latin pop have been growing by 15.5% and 12.5%, respectively.
However, the report also notes that listeners of the regional Mexican genre in the US are 83% Hispanic and 34% more likely than the average music listener to be millennials.
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“The demographic data shows that cultural ties are a big cause of the genre’s popularity and is also a reminder that the various genres within the regional Mexican genre (eg, banda, norteño, tejano) are not new and have always had an audience,” says Saskia Alla, a senior research analyst at Luminate.
It is noteworthy that in the top 3 languages, English (88.3%), Spanish (7.9%) and Korean (0.95) stand out.
But part of this musical ‘boom’ and this media coverage would also be due to the momentum that this genre has had among social networks and streaming platforms.
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Saskia explains that “short video trends could be the cause, as according to our Luminate Insights Music 360 consumer research study, 80% of the general population in Argentina interacts with short video apps, which is higher than in Mexico, Chile, Colombia or Brazil. Featherweight has gone viral more than once on Tik Tok, especially for the song ‘Ella Baila Sola’.”
According to data from the Spotify platform, the Mexican singer Featherweight managed to position himself in first place on Spotify’s Top 50: Global list in April, beating artists like Miley Cyrus.
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For the expert in music and artists Ursula ‘Uschi’ Levy, the fusion of all the subgenres that make up the Mexican regional (band, corridos, norteño, mariachi, rancheras…) and the collaborations between artists “have made the youngest are also inclined to make and listen to this music.”
“Today the United States is home to some 40 million Mexicans (which makes it the second largest Mexican community in the world), music has space in these homes. In the homes of those who left Mexico and in the homes of those who were born in the United States, but have not lost their Mexican roots. It is interesting to note that the big labels finally decided to bet on this genre, after ignoring it for years”, adds Levy.
Artists like Bad Bunny, Karol G and Becky G have also been infected with the regional Mexican genre. Among the most played songs in recent months stands out the single ‘X100to’ by Bad Bunny in collaboration with Grupo Frontera. For her part, the Colombian artist Karol G recently launched a collaboration with the artist Peso Pluma. The single was a worldwide trend on YouTube.
JOHANA LORDUY
Portfolio Journalist
2023-08-19 02:02:35
#Regional #Mexican #music #growing #business
