Fairs, festivals, concerts box office hits, genre-specific stations and many, many playlists, is what popular music has achieved, not only in Colombia, but throughout the world. The ground has been won by hand with its artists who in the country have increases in their reproductions of up to 500% in the last year, according to Spotify figures.
The trick? The lyrics of the songs, the rhythm and the teamwork of the artists and their collaboration releases. So says Manuela Echeverry, Spotify’s leader of relations with artists and record labels for the Andean region.
“Something that makes the genre special, and that continues to consolidate it as one of the most predominant, is how it portrays universal experiences and deep feelings, either evoking nostalgia with the sounds of the ranchera and mariachi or transmitting emotions of heartbreak and regret. ”, adds the expert.
According to figures from the platform, there are more and more local exponents and some like Nico Hernández, Arelys Henao and Jeison Jiménez have registered growth in their reproductions of 526%; 94% and 77%, respectively, in the last year.
Among the songs with the best numbers are ‘El malo’, ‘Señor prohibido’, ‘Amante y Amigo’, ‘Aventurero’, ‘El Guaro-Remix’, which are not only in digital media, but are also sung ‘through wounded scream’ at their concerts.
Between the remaining dates This year, in September, Pipe Bueno will have a concert at the Movistar Arena, the artist has managed to increase his listeners by more than 34% and was also present at the Christian Nodal concert, which filled the MedPlus Coliseum on July 28.
“The events that being made make the genre very relevant. This year we expect to close with six, which also include corporate events”, added Johanna Rodríguez, Coliseo MedPlus Marketing Manager.
From Codiscos, on the other hand, President Andrés Ovalle, points out that the musical influence of Mexico in Colombia has been crucial for the public to respond and for the genre to remain fashionable, in addition to the fact that the house has a record of artists full of successes.
“We have been a great promoter of the genre in the history of Colombia, the success of Julio Jaramillo, Alci Acosta, Óscar Agudelo, Helenita Vargas, Las Hermanitas Calle, and many more has been achieved,” concludes Ovalle.
2023-08-14 05:11:18
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