The sneaker market has undergone a lot of changes recently. Sports shoes like Nike Dunk, adidas Samba, and Gazelle used to be sold out soon after they went on sale, and they also have a place in the sneaker resale market; however, functional sports shoe brands Such as ASICS, Salomon, Hoka, On are now rising rapidly.
With the popularity of the “Gorpcore” style, celebrities and fashion lovers have begun to cast their eyes on “Sportstyle” shoes such as Salomon XT-6 and ASICS Gel Kayano 14, and outdoor sports brands such as Hoka and On have also become more popular. Popular; Judging from the sales of resale platforms such as StockX in the past year, On has increased by 15,000%, Salomon has increased by 202%, and ASICS has also increased by 72%.
Although the sales volume of these brands is still behind Nike, adidas and New Balance, ASICS and Salomon have been promoted to No. 5 and No. 6 in the sales list of sneakers. It seems to be a trend for consumers to look for high-performance shoes; Only outdoorsmen buy Salomon, even fashion lovers and everyday consumers.
