In a few months, the number of his followers tripled.
A Sporty drew attention to the fact that Liverpool’s Hungarian legionnaire Dominik Szoboszlai tripled his followers on his social media site in two months. The captain of the Hungarian national team is already watched by 1.5 million people, and he will soon catch up with Balázs Dzudzsák, who has a camp of 1.6 million.
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Szoboszlai’s following has been growing steadily since his summer move to Pool, and if he continues to feature in the squad, he could well surpass the DVSC footballer.
It is believed that the value of a soccer player is determined not only by his performance, the number of goals he scores and the millions of euros paid for him, but also by how many people follow him on social media.
The portal highlighted that this also has a business aspect, as you can earn good money with each advertising post, Instagram or Facebook are also a serious source of income for the stars. A domestic celebrity, for example, who has a following of 250,000, charges HUF 2 per person for an ad, or half a million HUF. It is not difficult to calculate, this could be HUF 3 million for the captain of the Hungarian national team – if not more.
Social media expert Richárd Lévai spoke to Sportal about the “Szoboszlai phenomenon”:
“Szoboszlai is already in a different category than domestic celebrities, he is much more well-known internationally, and he is also a more interesting figure for large Western companies. If he does it well, he can earn more than a hundred thousand pounds, almost fifty million HUF, this way. At Liverpool, I think, more than his salary is a million pounds, but even he can use this extra income. Besides, this is just the beginning, he can earn much more money if he gets even better. At the same time, you should also know that social media sites already have serious management at this level management, it is precisely defined what topics must be displayed, causes supported, or even insight into his private life.”
Hungarian athletes with the most followers on Instagram:
1. Balázs Dzudzák (soccer player) 1.6 million; 2. Dominik Szoboszlai (soccer player) 1.5 million; 3. Attila Szalai (footballer) 622 thousand; 4. Katinka Hosszú (swimming) 395 thousand; 5. Gróf Dávid (football player) 372 thousand.
2023-09-20 13:00:23
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