Thomas Siniecki, Media365: published on Thursday, July 20, 2023 at 9:41 p.m.
The American brand, very established in tennis for many years, has once again been able to bet on the right horse with Carlos Alcaraz, even if it is also easier for it than for its competitors given its prestige.
“Don’t belong to an era, start yours.” We worked well on the side of the great marketing pundits at Nike. Difficult, indeed, to find a better formula to sum up the coronation of Carlos Alcaraz at Wimbledon at the end of last week, in five sets against Novak Djokovic (1-6, 7-6, 6-1, 3-6, 6-4). And above all all that it brings and confirms as potential for the young 20-year-old Spaniard, winner of his second Grand Slam title on a surface that we imagined the least cut for him, facing the immense favorite who had made Wimbledon his new garden on the other hand (especially since the retirement of Roger Federer).
Becker: “The day he grew up”
While the famous comma equipment manufacturer has long equipped Roger Federer and continues to do so with Rafael Nadal, Carlos Alcaraz clearly represents this change of era which seemed never to happen, after that of the three monsters that only Novak Djokovic still manages to make last. “The Carlos Alcaraz era has arrived, confirms Nike in the tweet accompanying the presentation of this slogan. A time when age does not matter and where impossible blows are served with a smile. Congratulations to the youngest world No. 1 for his second Grand Slam title. Your time has only just begun.”
Boris Becker, for Eurosport, remains speechless four days after the masterpiece: “This final will go down in history, we will still be talking about it in ten years.” Like Rafael Nadal against Roger Federer in 2008, winner 9-7 in the fifth set on the same Center Court… “It’s the day Carlos Alcaraz became great, resumes the former German player, who knows about precociousness. He is refreshing, almost innocent, and he reigns as if it were the most natural thing in the world.”
2023-07-20 21:58:25
#Alcaraz #muse #Nike
