You already know about “greenwashing”, this opportunistic technique used by brands to green their image. Today’s time for the “AI washing” trend which is transforming artificial intelligence into a new marketing argument.
Coca-Cola 3000 Zero Sugar: “the taste of the future thanks to the power of artificial intelligence” (sic). This is not a joke, but the new “trendy” product from the soda giant. A few days ago, Coca-Cola released a limited edition in its Zero Sugar range carried by a can in pink and bluish hues. New: both the design of the container and the taste of the contents were developed “using artificial intelligence”, says Coca-Cola. It is also indicated in English on the can of this 3000 edition: “Co-Created with AI”. A label, therefore.
Concretely, the brand asked a few fans to share, via its Coca-Cola Creations web platform, their visions and feelings on the theme “What will the year 3000 look like?” “. The fine marketing strategists digested all this with the help of AI and they managed to come out with a “futuristic flavor” (re-sic) which resembles (we tasted it) a kind of Chupa Chups lollipop, liquid and sparkling. In short, a pleasant and refreshing taste, certainly, but not enough to get you up at night, either…
Beyond the taste performance, we will especially remember this marketing feat by Coca-Cola of now putting artificial intelligence as the spearhead of the novelty. We know: AI is THE topic of the moment and we should therefore expect brands to quickly succumb to temptation. After “greenwashing”, this green opportunism so dear to companies to play more eco-friendly, here has come the time of the predictable “AI washing” which is only in its beginnings: brands will certainly multiply future “AI” campaigns to appear “techno” and necessarily in the know.
Captured orgasms
Another laughable example: just a few days ago, the sex toy brand Womanizer also used the AI argument to get people talking about it. She has in fact delivered “the very first images of orgasms generated by artificial intelligence” (re-re-sic): visual works produced using data collected from 10 human guinea pigs, covered with sensors recording their heart rate and their spasms during masturbation… until the final pleasure! Astonishment guaranteed.
Beyond, once again, the techno-artistic performance, we will once again highlight the feat signed by Womanizer of using this daring “AI washing” to better sell sex toys. You had to think about it!
In short, the movement is launched. And we risk soon being bombarded with all kinds of “AI-boosted” products, just so that brands try to convince consumers of their ability to adapt more than ever to ambient modernity. We will have warned you.
2023-09-28 05:43:18
#washing #marketing #trend #TrendsTendances
