Every business reaches its zenith if there is effort, perseverance and vision. No, it’s not a Steve Jobs phrase, he just jumped out at me, but I’m sure I’ve saved him a couple of training sessions. coaching with her. This does not mean that with these premises it will catapult, by the very factto the planet of fulfillment whatever you do, but it’s a good start.
Not long ago, in a very close galaxy, the tiktokers They were the toddlers of the networks. The short duration of the content, the childish aura that the format exuded, as well as its Chinese origins did not exactly give them respect. Ah, but, vicissitudes of fate, the tiles on the board were giving way in favor of these precocious instant content. The loss of confidence in what is now Meta, already identified with purity, as well as the development of an effervescent marketing around viral challenges and a strategically addictive audiovisual format, have made TikTok a little pill of spiritual absorption very well smeared with caviar. . Something like jumping into Nesquik from Cola Cao.
Before the cache was measured in paste. Today it is measured in followers. Things that, although it may not seem like it, do not always go hand in hand. What remains unchanged is the vice for fame. There is in modern man a I don’t know what for attracting attention that, surely, has to do with the death of God and all that. If he is not on the throne, don’t worry, I already occupy it. And now the thing goes from “to God dead, tiktoker position”.
There is no other explanation if we take into account the new play by Mediaset launching the macrocasting digital I want to be famousled by the tiktokers Marina Rivers, Pablo G. Show, Xuso Jones, Judith Arias and Ale Agulló. From the web it is repeatedly reported that between the five they add up to 33 million followers… fortunately it does not say anything about the neurons.
The idea, from a scary innovator, is to involve all the TikTok quisquis to demonstrate “and flow innate, a singular self-confidence, a swag unique or a rollazo that freaks him out ”. Sticking with God, I hope he catches us confessed… A talent show put on by people who create plays that last less than a premature ejaculation powder… Hey, weirder than a performance by Marina Abramovic! Tell yourself, yes, that judge and court aspire to the same achievements. It’s not like a vegan has to vote in a spare rib eating contest. At least, there is consistency in the format.
Of It has rained since the big media groups began to take an interest in the streamers. The communication companies smell the business like sharks to the blood (something little criticizable) and the tiktokers They are now one with a lot of bum (this is already more tricky). And of course, the girls and boys who inhabit everyday life behind the front and rear cameras of their mobile phones (without Big Brother by forcing them to do it) because they are not going to say no. The media falls short and the media loves them. Like desirable sexy skunks they don’t falter when it comes to puffing the prime time television if asked (how many would?). So, having already entered the head of the young, they now launch themselves into that of the grandmothers. Without the slightest hint of embarrassment, they pollinate their expository nihilism as a most advantageous vital decision.
Many are characters with the same grace as an ingrown hair on the perineum. Others, better walk the cloaks of interest. I think of Alan El Ruedas, who participates in the Playz initiative TikTalking (if Mediaset’s proposal is like a Save me/You are worth itthe one from RTVE is a… well, a Playz, what the hell, from TikTok). This content creator is not exactly lame with a sense of humor. On the contrary, he could win the race against those who infantilize quadriplegics by speaking for them, especially if the race is downhill… That said, computing is generally not very sophisticated.
It’s the market, friends (phrase that smells, but no less true for that). Numbers always rule in the plutocracy and deontological codes are exoticisms at the level of seeing King Kong with garter belts. There are rebels to imbecility. That is unavoidable. But the astronomical figures of attention that these tiktokers command do not usually cajole. Normal, you can imagine. They are like books that promise you to become a millionaire. The only ones who make gold are those who write them. Because, indirectly, the tiktokers they sell an image that is potentially accessible to every neighbor’s son. Here we live. wherever the masses admire morons turning them into moneyed heroes.
It seems to harbor the hope of believing that, if such brainless chickens have made their life an artifact of such easy mental confection, we can all if we put ourselves. Can you imagine a country in which 60% of the population was tiktoker? The lives of more than half of the population would orbit in the competition to monopolize the attention of the masses entrusted to the same business. Consuming idiocy to produce idiocy. To me this strikes me as a more powerful apocalyptic glee than David Foster Wallace’s.
But, beware, the idea of believing that we can all be tiktokers it is completely false. It takes dedication, a lot of dedication to oneself. The desire to constantly see oneself, record oneself, show off, think about oneself and, furthermore, achieve with this that all those who also like to constantly record themselves, show off and think about themselves eat you like an audiovisual treat. Which is not for everyone.
I think that sometimes it seems that we are no longer human. Only navels that howl. We have exhibitionism trapped in the head. This is an intergenerational statement, but young people (as if that already meant something concrete… let’s say… the youngest!) are the worst off masochistic victims in this matter. Diego Hidalgo clarifies it very lucidly in the article Anesthetized by TikTok. Ban social networks to minors? . Make it clear that the synaptic jelly of young skulls is too liquid to know how to stop addiction strategies perfected by the alchemists of the networks.
Using social engineering to their advantage, the short-term weaknesses of existential accelerationism, the human predisposition to addiction and endless more stab wounds to the liver to drain all the blood from their victims, those who pull the strings of this technology know about the terrible consequences of their actions. isolationism, eating problems, the brutal loss of attention span to depression Severe are just some of the twists that the path of social networks causes in young people. Above all, for those who have been raised with them from an early age.
Seeing people who do not consume TikTok defending the platform is rarer than someone saying that they have a great time paying the Treasury. However, and despite the criticism of its frivolity, the orchestrated manipulation of the attention that is promoted, the doubts thrown by the content creators themselves and even the social issues that are addressed, such as fatphobia or individualism, directly linked to its use, the platform is getting stronger.
There are interests behind it, there is no doubt. A generalized narcotization that is very advantageous for the producers of consumerism, which they see the zeros in their checking accounts with better eyes than the mental well-being of the population. And if anyone believes that this is a conspiracy, one only has to see how they called those who accused the US government of inciting the consumption of crack in black neighborhoods in the eighties in order to fuel its decline insane. A fact that, over time, has been confirmed. If a government was capable of doing something similar, can you imagine what a company is capable of in the hybrid war for global power?
TikTok, like everything in this ephemeral time, will perish. 5, 6, 7 years… it’s hard to predict, but sooner rather than later, people will lose interest in the birth of another new candy with which to satisfy their craving for abstraction. What will not change will be those who fall into their networks until the existential negligence, nor those who put the rooms to make cash. Until then, we will see tiktokers on the radio, television and the newspaper, the media groups eager to attract to their ranks the millions of views that they move. And whoever doesn’t like it will have to take a book. Which, that is, would not hurt both those who produce its content and those who consume it on a daily basis.
2023-05-08 09:45:36
#TikTok #Telecinco #Influencers #wanted #television #stars
