When the Circle of Friends was commercialized: At the beginning of the 1950s, the triumph of direct sales in living rooms began. About the legacy of the bowl with lid.
Elisabeth Spath has a small garden, which was a good thing. She also liked the lady at the Tupperware stand in the Lugner City shopping center in Vienna, and the gifts offered were products that Spath would otherwise not be able to afford. The matter was quickly clear: “I immediately booked a party with me,” says the 62-year-old. She invited friends and work colleagues (including males who like to cook) to the first Tupper party in her garden, and this is how a Tupper party era began for the Viennese two decades ago, which only came to an end shortly before the pandemic. At least twice a year she invited, made her home available to the airtight Tupperware bowl and received products from the range in return. Conclusion: “This is how you get addicted at some point.”
But the Tupper party is not only over for Spath; her confidant in the company retired, the prices for the products have recently risen extremely, and her bowls are piling up anyway. Meanwhile, a hangover after the Tupper party is also spreading at the company headquarters in Orlando, Florida: Tupperware is in financial trouble and the future of the company is uncertain. The sales figures had recently fallen steadily, a younger audience could not be won. Stores are full of cheaper Tupperware knockoffs, and overall, plastic really doesn’t have the best reputation these days. Spath, for example, remembers a documentary she recently saw that clearly showed the traces that permanent contact with plastic leaves in our blood. That made her think. Today she uses glass bowls.
