Discover the rise and fall of BlackBerry as told by the cast of the upcoming “BlackBerry” film, including Jay Baruchel and Glenn Howerton. In this BNN Bloomberg interview, Baruchel and Howerton discuss their roles portraying Research In Motion Inc. co-CEOs Mike Lazaridis and Jim Balsillie, respectively. The film chronicles the history of the technology company, portraying the thrilling process of getting the BlackBerry smartphone to market and ultimately losing its market share after the iPhone announcement. Despite this downfall, BlackBerry still holds a special place in many people’s nostalgic memories, according to Baruchel. While the film is not a documentary, Baruchel believes it represents the emotional truth and larger philosophical truths of the story.
