The return of ION with Lavdas candies in hand – 2024-06-13 00:16:09

Her “abstinence” lasted just a few years ION from the dynamic class of sugary merchandise, one of many strongest “playing cards” for the small retail channel and eventually supermarkets.

Its acquisition of Lavdas sweet manufacturing facility restores the historic business, with the principle shareholder Spyros Theodoropoulos, on acquainted “paths”, signaling a dynamic come again within the confectionery business.

In reality, as Mr. Spyros Theodoropoulos talked about in OT, sturdy relaunches of codes reminiscent of iconic baloo candies.

As introduced yesterday “the merger of the 2 historic Greek firms will create economies of scale and additional strengthen their progress within the markets they function in, creating extra worth for workers, companions and customers”.

The structure of the deal

Of the normal firms within the sweet business, Lavdas, which final yr accomplished 70 years of presence on the Greek market, is 75% managed by ION, which is majority owned by Bespoke SGA Holdings.

The sellers had been the businessman Spyros Theodoropoulos, who for years owned 25% of the sweet manufacturing facility, in addition to the Lavdas household.

In accordance with OT data, the remaining 25% is held by considered one of Lavda’s outdated shareholders, who will allegedly stay in administration.

Lavdas is among the strongest gamers within the home sweet market, having developed an expanded portfolio with standard merchandise reminiscent of: Jelly Pop, Eclair, Charleston, Geneva, Ageladitsa, Lavdas, Golden Milk, Piccolo, Gum On! and Zero.

Along with the home presence, in recent times the corporate has additionally developed export gross sales within the markets of Europe, the USA, Asia and the Arab states, the place it directs greater than 50% of its merchandise.

Lavda’s turnover for 2023 recorded a rise of 20%, whereas the corporate’s profitability seems equally strengthened.

Turnover in fiscal yr 2022 amounted to 24.42 million euros, up from 17.71 million euros in 2021. The corporate recorded pre-tax income of roughly 806 thousand euros in opposition to losses of 275 thousand euros in 2021 in addition to income after taxes of 677 thousand euros in opposition to losses of 245 thousand euros a yr in the past. In reality, the corporate proceeded so as to add 35 new workers, bringing the overall workforce to 193 individuals.

With the style of a dream

ION might have been recognized with chocolate and the long-lasting almond department continues to embellish the times and nights of younger and outdated, however many who’ve closed the second – nonetheless do a throwback with the candies of the historic business.

In 8 legendary flavors and unforgettable commercials

Mint; – Not a phrase!

Orange; – I need one other one!

Butter? – With the style of a dream!, candies have been an vital asset within the ION portfolio for many years.

The start was made in 1938, when the historic business, simply 8 years after its basis, joined one other vital business of the time: NASKO SA. of businessmen Nasiopoulos and Kotsiopoulos (NAS=Nasiopoulos, KO=Kotsiopoulos).

NASKO, which might later create from ION Well being candies, the primary neck candies in Greece, to NASKO fruit crammed candies, was absorbed by the Piraeus chocolate manufacturing facility in 1956.

On this manner, ION will purchase its present type, with the manufacturing of a variety of sugary and chocolate merchandise.

That is adopted by the launch of the O-Mamy model, in addition to Baloo butter candies.

On the finish of 2023, whole gross sales of the chewing gum and sweet class confirmed a rise in quantity of over 6% in supermarkets and a a lot larger improve in worth of twenty-two.5%.

Supply: ot.gr