The return of Donald Trump on social networks

It took 82 days for Donald Trump, the former president of the United States, to be active on social networks again.

For years, platforms such as Facebook, Twitter, Instagram and, today, TikTok, have functioned as positioning spaces for brands; The digital scenario, now, is a more than essential tool in the strategies to capture a new audience.

Just to mention one example, according to the study Digital 2023: Global Overview Reportdeveloped by DataReportal, reports that, on average, people spend up to six hours and 37 minutes on the internet, 20 minutes less than what was reported in 2021.

Starting from this premise, In Mexico, the average time spent by users on the Internet is eight hours and seven minutes.placing it in the sixth position of the countries that spend the most hours on the web.

The return of Donald Trump on social networks

On January 6, 2021, after losing to Democratic candidate Joe Biden in the United States presidential election, Donald Trump was banned from social media after the assault on the Capitol.

Twitter, Facebook and Instagram refused to have the former president of the United States in their ranks. His response was to create his own social network, Truth Social, which, according to what is read on its page, “promotes an open, free and honest global conversation, without discriminating political ideology”; However, just one day after its launch, the platform shot down its “free speech” pitch.

Now, the context is very different and 82 days after Elon Musk bought Twitter for the amount of 44 billion dollars, Donald Trump is back through his social networks.

Facebook and Instagram, where Donald Trump currently has 34 and 23 million followers, respectively, blocked the former president for 765 days; Twitter followed suit, taking just 682 days.

However, according to what has been revealed, there is significant surveillance of Donald Trump, who, “in the event that he re-publishes infringing content, it will be removed and he will be suspended for a period of between one month and two years.” , depending on the severity of the infringement,” said Nick Clegg, Head of Global Affairs at Meta. For its part, Alphabet, which manages YouTube.