Who will be the new Ligue 1 broadcaster after the failure of Mediapro? Will there be several? The Professional Football League was to receive offers from interested candidates on Monday February 1 before noon before deciding. First twist, Canal + has decided not to participate in this call for tenders – beIN Sports either.
But according to Pierre Maes, that “doesn’t change much, it’s not a big surprise. Canal + having lodged two appeals against the call for tenders, it would not have been very coherent in the end for them to participate “, underlines the author of the book The Football TV Rights Business, at FYP Editions.
“This call for tenders is not to be considered as something that will fundamentally change what is happening, he continues. It is more of a twist, almost an anecdote. Barring an improbable surprise, the results of the tender will be mediocre, or in any case below the reserve price expectations set by the League and the clubs, and therefore we will return to discussions by mutual agreement between Canal and the League.
Amazon is very careful about its investments in sports
According to RTL information, four envelopes were submitted to the LFP by four candidates, including a foreigner. All eyes are obviously on Amazon. But for Pierre Maes, this is above all a “a little basic intox strategy (…) We know very well that Amazon is very careful about its investments in sport, even if it is Gafa which invests in a most significant way in Europe. “For the specialist, it is difficult to envisage a massive investment.
“I especially believe that what fans and viewers want is a simple, cheap and comprehensive offer, concludes Pierre Maes. We often talk about music and Spotify and Deezer and it’s true that it’s a good example that shows what the fan wants. Today, the offers that are on the market which are difficult to read, which result in an overlay of subscriptions with extremely expensive solutions, that does not suit fans and that pushes them towards piracy “.
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