The release of Apple’s augmented reality headset, initially priced at 4 million won, has been postponed once more – Financial News.

[Silicon Valley (USA) = Correspondent Hong Chang-ki]

It seems likely that the release date of the augmented reality (AR/MR) headset that Apple is calling ‘Realty Pro’ or ‘Realty One’ will be delayed again. Reality Pro (Reality One), which Apple started developing in 2015, was originally scheduled to be released in June of last year, but the release was delayed to April, then again to June.

According to local media outlets such as CNBC on the 30th (local time), Mengqi Guo, an analyst specializing in Apple, suggested that the release of Reality Pro (Reality One) would be delayed.

The possibility of Apple’s Reality Pro (Reality One) being released at ‘WWDC’, the annual developer conference held by Apple in June, was raised.

The Reality Pro (Reality One) is a new product that will be released eight years after the Apple Watch was introduced in 2015. It is expected that it will be a stepping stone for a new leap forward for Apple, which has recently been experiencing a slowdown in growth.

Guo Mengqi wrote on his Twitter that the production of Reality Pro (Reality One) would be after August this year at the earliest. He also added that the mass production of Reality Pro (Reality One) would also be after August.

In the past, Apple has released teasers months before launching new products. The Apple Watch was announced in September 2014, but only released in April 2015. CNBC reported that the fact that the teaser of reality pro (reality one) has not been released supports the delay of the release of reality pro (reality one).

Mengqi Guo explained that there is a reason why the release of Apple’s Reality Pro (Reality One) continues to be delayed. They include the economic downturn, ‘compromise’ for mass production, uncertain ecosystem and developer acceptance, and relatively high reality pro (reality one) prices. In addition, he predicted that Apple would set the price of the reality pro (reality one) from a minimum of 3,000 dollars (about 3,895,500 won) to a maximum of 4,000 dollars (about 5,194,000 won) or more.

“Apple expects to sell up to 300,000 Reality Pro (Reality One) units this year,” Guo Meng-Chi said.

Meanwhile, Susan Prescott, vice president of Apple, raised expectations for the release of Apple’s Reality Pro (Reality One), saying, “WWDC 23 will be the biggest and most exciting event ever.”

[email protected] Reporter Hong Chang-ki