The total box office totaled 20.619 billion yuan, and the number of movie viewers exceeded 504 million, setting a new record for the box office and number of moviegoers of Chinese movies in summer. What are the highlights and changes in the strongest summer file in history? On September 1, Maoyan Research Institute and Douyin released the “2023 Summer Movie Data Insight Report”.
Judging from the city box office list, Shenzhen earned 740 million yuan at the box office, ranking third in the country after Shanghai and Beijing.
In addition to the box office and the number of movie viewers, this year’s summer file also has a number of statistics that set records in film history. The report shows that in 2023, the single-day box office for 72 consecutive days during the summer vacation will exceed 100 million yuan, an increase of 95% compared with the highest number of days in history. More than 2 billion yuan. In the summer of 2019, only “Nezha: The Devil Boy Comes into the World” has a box office of more than 2 billion yuan.
A number of data show that the domestic film market has fully recovered, the upstream and downstream industrial chains have accelerated recovery, and the Chinese film market has the energy to move to a higher level.
In terms of box office performance, the film market has shown great potential, and many high-quality films have been released one after another in the summer, constantly stimulating the audience’s enthusiasm for watching movies. According to the report, compared with the summer period of 2019, during the summer period of 2023, the average daily box office on weekdays in the broader market will increase by 27% year-on-year compared with 2019, with the highest increase reaching 43.3%, and an increase of more than 10% on weekends.
Compared with the impressive performance of domestic films, the box office performance of imported films this year has been weak, and the proportion of imported films in the summer season has dropped from 36.2% in 2019 to 12.2%. For domestic films, the accumulated achievements are also an opportunity for rapid development.
In terms of moviegoers, the 2023 summer file also shows new changes different from 2019. First of all, the proportion of family-style multi-person movie viewing in summer in 2023 will increase by 3% compared with 2019; secondly, the downward trend of summer in 2023 will be more significant. Compared with 2019, the proportion of box office in the sinking market will rise from 33% to 36%; Finally, the summer of 2023 will usher in a large number of new audiences for movies. According to the report, 17.9% of the users who purchased Maoyan tickets during the summer vacation were watching movies through the Maoyan ticketing platform for the first time. In contrast, imported films are not very attractive to new audiences.
In terms of content and subject matter, this year’s summer film covers various types such as suspense, action, animation, comedy, sports, etc., and on the basis of traditional commercial types, elements such as social topics and special groups are superimposed to enrich the content of the film. Expanded the audience and discussion heat of the film.
It is worth mentioning that behind the breakout of various types of films this summer, a group of new filmmakers have entered the public eye. For example, “All or Nothing” was directed by a new director bidding for the Olympic Games, “The Missing She”, “In the Octagonal Cage”, “Three Thousand Miles of Chang’an”, “Tea No. 2 Middle School”, “School Dad” and “I Passed the Storm” were also completed by new directors .
Among them, there are many cases where the old brings the new in the film industry. For example, “All or Nothing” is produced by the well-known director Ning Hao, and “The Missing She” is produced by Chen Sicheng. This kind of development power handed down from generation to generation has also injected hope for longer-term development of Chinese films.
Maoyan Research Institute stated that from the report released this time, we can not only see the content of the film is in full bloom, but also see the audience returning to the old and welcoming the new. For Chinese films, this summer vacation is a comprehensive test after half a year of recovery for the industry. Now this impressive report card will open a new page for the film industry in the second half of 2023.
(Article source: Shenzhen Business Daily)
Article source: Shenzhen Business Daily
Original title: The strongest summer box office: 20.6 billion Shenzhen received 740 million yuan, ranking third in the country
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