The Record-Breaking Rise and Fall of Onemanshow: The Movie

“Kazm’s done it again,” we wrote a week ago. It was then that the film Onemanshow: The Movie by Internet entertainer Kazma gained the status of the most visited Czech premiere in history. Now, however, the situation has fundamentally turned around and his film has set another record – in the form of the biggest drop in attendance that domestic cinemas have experienced.

The film, whose content and very existence were doubted for a long time, initially attracted crowds of viewers to theaters with its secrecy, marketing campaign and the personality of Kamil Bartoška alias Kazma. In the first weekend, 291,000 tickets were sold, which exceeded the previous Czech record holder Angel of the Lord 2 by more than a hundred thousand and was second only to the global phenomenon Avengers: Endgame.

With the marketing heavily enticing the reveal of the mystery, audience interest waned after the first few days. In the second weekend of Onemanshow: The Movie, almost 62,000 viewers came to the cinemas. In isolation, this would represent a very good result, but compared to the first weekend, it is a drop of 79 percent. How notes Kinomaniak server, no other film in modern Czech history has seen such a drop in attendance.

For example, for the aforementioned Avengers: Endgame, this number stopped at 55 percent, while last year’s hit Vyšehrad: Fylm lost only 41 percent between the first and second weekend. Attendance at Barbie and Oppenheimer dropped by two and fifteen percent, respectively, over the same period. In the past, it even happened in Czech cinemas that audiences increased between weekends, as was the case with Bohemian Rhapsody, for example. The biggest drops, around 75 percent, so far have been for movies from the Fifty Shades or Twilight series.

ONEMANSHOW: The Movie“>

Photo: Bontonfilm

Shooting ONEMANSHOW: The Movie

However, the case of Onemanshow: The Movie is very specific – the audience did not really go to the cinemas just to watch the movie. Its entire creation and launch is basically Kazma’s next game. The entrance fee includes a game card, which, in combination with the correct ten-digit code, is supposed to unlock a safe at the Prague Exhibition Center with a million dollars. The opportunity to participate was the reason for many to go to the cinema, repeatedly or when buying several tickets to increase the chance.

It was this aspect of Kazm’s latest project that – along with the not very high artistic qualities of the film itself – became the main subject of criticism. Karel Ondrka, who as the main actor participated in Kazma’s most famous fraud in the program Prostřeno, via the Kinobox server published an open letter addressed to the filmmakers. He accused them of betraying their former values ​​of satirizing primitive entertainment or forcing people to engage in de facto gambling.

Many advertisements have appeared on the Internet offering playing cards at various prices, and people from all over the Czech Republic flock to the safe to try their luck with a potential winning card that does not require a code, or with a series of solved puzzles. Almost immediately after the premiere of the film, most of the attention turned not to the work itself, but to the game that is connected to it.

Official rules at the same time, the competitions are so strict on the one hand and so vague on the other that there is no need for a winner. On the one hand, each game card allows only one attempt to unlock the safe, the entire competition – and therefore the space for deciphering the code – lasts 90 days, and the eventual winner must not only know the code, but also describe the exact and only correct procedure how he obtained it. In addition, the operator of the competition reserves the right to change or cancel it at any time and states that the contestants are not legally entitled to the payment of the prize.

2023-08-29 17:38:07
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