“The Queen Mother” known for her groundbreaking punk styleVivienne Westwood Passed away on December 29, 2022, and the Austrian designer who was her husband and creative director of the brand Andreas Kronthaler Continue her design philosophy and continue to lead the brand. Recently, the brand officially released the 2024 spring and summer series of image advertising films.
This series was launched in October last yearParis fashion weekperiodFirst appearance. At that time, Andreas Kronthaler went through Vivienne Westwood’s private wardrobe collection, numbered the clothes, selected a few pieces and transformed them into 39 new pieces of clothing.
This season’s campaign is shot by legendary photographer Vivienne Westwood, a longtime collaborator. Juergen Teller Palm lens. “We originally wanted to shoot the campaign as a still life, which seemed like the best way to showcase the redesigned Vivienne wardrobe pieces. I thought of mannequins and started looking for a factory to make them. We found one in the Far East of London, Then we assembled the cast and went there to shoot the commercial. The people at the factory were very welcoming and let us use all the space. It was very interesting and great to see how everything was made, we had a great day and it was a pleasure as always to experience this with the actors,” shared Andreas Kronthaler.
By the way, Juergen Teller is currently in Paris, France Big palace Éphémère’s Champ de Mars holds solo exhibition “I Need To Live“, which displays many of the image photos he took for Vivienne Westwood, Saint Laurent, Marc Jacobs, and LOEWE, as well as photos, videos, and installation art that have never been released to the public.
Vivienne Westwood’s new 2024 spring and summer series will be launched soon, interested readers may wish to pay more attention.
