The PSG store is a hit in New York, rejoices Marc Armstrong

Opened on March 18, the new Paris Saint-Germain store across the Atlantic is a hit. In any case, these are the words of the Chief Partnerships Officer, Marc Armstrong, who explained, for Le Figaro, the success of PSG sales in the New York store. He recalls that it is an international project and above all that the capital club sells more shirts than competitors such as Real Madrid, FC Barcelona or Manchester United.

Armstrong “We sell more shirts than any club in the world”

“The store only opened very recently but it is already a great success. This is an important market but we are not only focused on this area. Our partners are American, French or German: over the past four seasons, we have announced 35 new partners, two of whom were French. We sell more shirts than any club in the world. »

PSG’s approach is both sporting, even if some doubt it, but also marketing. As we know, Qatari leaders want to build a global brand and give themselves all the means to do so. The new training center is a first proof of the desire of the Parisian leaders to go ever higher with the project but also the creation of international boutiques. PSG is sold and bought everywhere now.

It is a recognized brand and the words of Marc Armstrong are unequivocal. PSG is becoming one of the world leaders in high-level sport. The partners trust him and everyone begins to identify with the project and therefore the brand. In 11 years, the evolution is exceptional for this club which came out of a complicated decade. But today, the club has built a name, an image that counts in the world landscape.

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