With an estimated value of approximately $171.66 billion by 2028, the wearables market is at a promising moment, marking a new facet in the technological revolution. From smart glasses to activity bands, these electronic devices are integrated into clothing, accessories and even the body itself.
Within this wearables ecosystem, one of the products that has captured the attention of consumers are smart watches, which have been rated as the most successful in the last quarter of 2019 by the International Data Corporation (IDC), registering more of 10 million units sold.
However, there is a competitor that is slowly advancing on the market and promises to revolutionize the popularity of smartwatches by 2024: smart rings. These devices are capable of performing various functions, such as tracking information about the body through sensors, making contactless payments, receiving notifications, and even opening doors or identifying themselves.
Although “smart rings” have existed for several years, their popularity has followed an upward trend, and large technology companies such as Samsung have entered this market. During the presentation of the Galaxy s24 cell phone line, Samsung announced the launch of a smart ring that will act as an extension of the Samsung Health application, allowing users to track, measure, monitor and upload information related to their health, fitness and dream.
Despite the competition, the Oura brand’s smart ring, called Oura Ring, has been praised by celebrities such as Will Smith and Kim Kardashian. With an elegant and minimalist design, the Oura Ring uses several sensors to track the well-being of users, measuring heart rate, body temperature, sleep quality, physical activity and menstrual cycle in the case of women.
The Oura Health company offers two ring models, with prices ranging from $299 to $349, and a $5.99 monthly subscription that provides ongoing health monitoring and personalized advice. On the other hand, Amazfit, one of the main sellers of wearables, took advantage of the recent Consumer Electronics Show (CES) to present its next launch: the Helio Ring, a training ring designed for elite athletes, which uses artificial intelligence for more measurements. need oxygen in the blood, stress and sleep.
The increasing diversification in supply and prices in the smart ring market indicates a favorable trend towards widespread adoption. However, this expansion also generates pressure from technology companies to innovate and develop competitive versions that stand out in a highly changing environment, with an increasing number of competitors.
Frequently asked questions (FAQ) about smart rings:
2024-01-25 18:09:24
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