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26.08.2024 / 10:46

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List of forbidden words, or newspeak in trade [FELIETON]

The list of “forbidden words” in the retail industry is already quite long, and it will get even longer (photo: Shutterstock)

I wanted to write a column, but I was at a loss for words. Probably because in the commercial world words quickly lose their original meaning, and it’s increasingly difficult for me to make sense of all this newspeak.

The first example that comes to mind: today, no company is taken over by a competitor, it simply “joins the family”. And in a family, as you know – you can sometimes argue, …